RSS

ADVERTISING   |  Comment

The Importance of Brands

People often ask, ‘‘What is brand equity?’’ There are many ways to
answer this. Some say it’s everything associated with the brand that adds to
or subtracts from the value it provides to a product or service. Others emphasize
the financial value of the brand asset. READ»

BRANDING   |  Comment

You Have Got To Be Kidding Me! Right? by Ted Eleftheriou

Powerful branding? Or waste of advertising dollars? Are you getting the right message across to your customers?READ»

BLOGGING   |  Comment

Can MySpace Re-Invent Itself?

While MySpace’s rival, Facebook, consistently breaks monthly traffic records, the teen social network is on a steady decline. That is not to say MySpace does’t have a sizable audience. The teen social network has an estimated monthly traffic of 54.3 million, according to Quantcast.com. But 54.3 million is a steep 35% drop from their peak at 83 million in...READ»

BLOGGING   |  Comment

Microsoft Office 2010 Moves to the Cloud

When Canadian company i4i sued Microsoft this past August, watchdogs in the software community predicted that the move would encourage Microsoft to bring up their plans for a move to cloud computing much earlier than planned – and it looks like they were right. In addition to the announcements of a new and improved version of Internet Explorer and a major update of the Silverlight runtime platform at this week’s Microsoft at the…READ»

BLOGGING   |  Comment

Marketing a Social Cause

Every year, businesses across the country participate in charity events, sponsorships, community development programs and other social initiatives. There is a trend towards doing more, beyond just writing a check. It’s about putting down the checkbook and rolling up your sleeves that will award you more attention to not only your charity, but to...READ»

BLOGGING   |  Comment

The Impact of the Web on Sustainability

The web has impacted nearly everything: from the way we do business to the way we keep in touch with our friends. The web has also changed the way we contribute to our communities. It is a tool for organizations to help individuals realize their impact — whether it’s beautifying their community or donating to...READ»

ADVERTISING   |  Comment

Flashback by Marco Brambilla for Six Scents Series Two

Flashback weaves together iconographic images sampled from films to create a kinetic video canvas - visualizing the spectrum of human emotion and recall using the principles of cognitive psychology.READ»

Syndicate content