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Top 5 Tips to Increase your Social Capital on LinkedIn

LinkedIn is a turning into a social media heavyweight — with just over 50 million users, the social networking site is turning into a must-have for professionals. Developing your social capital on LinkedIn is increasing in importance as more job-seekers flood the market. Getting a leg-up on your competition is crucial if you’re going to compete. We’ll discuss how to build your social capital by carrying on the...READ»

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The Design Thinking Lecture Series.

Talking and Thinking about Design ThinkingREAD»

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Social Capital and Friend 2.0

What is the meaning of a friend in the digital space? Does the definition of a friend change from one social network to another? Is a friend on Facebook any different than a MySpace friend? The value of user connections vary from one social network to another, which ultimately impacts social capital building strategies. Let’s first examine the differences between two...READ»

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Social Capital 101

Social Capital 101 “Let me introduce you to someone who might be able to help you.” Some people build their entire reputation around this one line. As Malcolm Gladwell outlined in his breakthrough work, The Tipping Point, those who say this line most often are called Connectors. Essentially, Connectors are match makers. They have an enormous amount of…READ»

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Why Success is For the Unlucky

Too many people go through life like they’re playing the Mega Millions. They make a small investment, and then sit back hoping to hit the jackpot. More often than not, they’re left disappointed and defeated, because the luck they expected to swoop in and change their lives, never showed up. Success is not a matter of chance. READ»

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Winning the Fight for More Business: What Savvy Customers Expect From Your Brand

Before they support your business, customers want to know what you’re all about—and why you deserve to get their money. When they're online, comparing products and services, does your brand stand out as the one that best satisfies their needs?READ»

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Adidas and Star Wars Form an Imperial Shoe Force

Adidas Originals is joining forces with the (sadly but acceptably over-licensed) Star Wars brand for a new line of shoes and activewear due out early next year. Though this isn't the first time Adidas and Star Wars have partnered, the ...READ»

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Sustaining your business, and sustaining yourself in business

During my graduate studies in Sustainability through Arizona State University I have learned much about organizational strategies built around sustainability initiatives. The definition of sustainability is “meeting present needs without compromising the ability of future generations to meet their needs.” Sometimes it is referred to in the context of the more commonly known Triple Bottom Line which takes into account an organization’s social, economic, and environmental practices and policies. Plainly put, making money while doing good. Interestingly, when people think of “sustainability” they don’t include the social aspect... READ»

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