branding | Fast Company

Brand Advertising Review: TOMS Shoes

BY David CapeceFri Dec 11, 2009 at 6:48 AM

As an early leader in the social entrepreneur wave, TOMS Shoes has inspired many to do better and make a real impact on the lives of thousands of people worldwide. TOMS has a simple one-for-one mission: when you buy a pair of TOMS Shoes, a pair is donated to a child in need. TOMS has won praise among...READ»

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Google, New York Times, Washington Post Team Up to Create Living Stories

BY David CapeceThu Dec 10, 2009 at 7:03 AM

It was only last week that Google released “First Click Free,” a service that blocks avid users from taking advantage of Google to avoid pay walls. The move sought to strengthen Google’s historically tenuous relationship with the publishers. In another attempt to reconcile its relationship with mainstream media publishers, Google launched the Living Stories experiment. Google has partnered with The Washington Post and the New York Times to create...READ»

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Is FourSquare a Game Changer?

BY David CapeceThu Dec 10, 2009 at 6:59 AM

The emergence of location-based apps, the rise in smartphones, successful competitors… why shouldn’t FourSquare succeed? Mashable’s Jennifer Van Grove recently wrote a glowing review of the location-based mobile app — examining key trends that should catapult FourSquare to a Twitter-like status. “Everyone is making their predictions about whether Foursquare is the next...READ»

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Exclusive Interview: Wolff Olins and AOL on Why AOL's New Brand Is From the Future

BY Alissa WalkerWed Dec 9, 2009 at 9:19 PM

Yep, the blue monsters are from the future, too. An interview with the designers at Wolff Olins reveals they might know something we don't.READ»

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How Transparency Helped Facebook Win

BY David CapeceWed Dec 9, 2009 at 7:14 AM

In June 2008, China was still grappling with transparency in reporting from the earthquake in May, the SEC was deciding how to demystify credit default swaps, Barack Obama was on the campaign trail and more than willing to divulge details about campaign contributions, and there was public outcry for government to support, then regulate the sinking real estate market. We were exiting an era of...READ»

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Finding the red thread: Lessons from American brands

BY David CapeceWed Dec 9, 2009 at 7:07 AM

Driving across the country is enough to remind anyone not only how geographically expansive the US is, but also just how disparate a culture we are “under one nation”. Besides surprise at how much of the country really is corn fields, one is also forced to recognize that American culture is not just that of its individual metropolitan centers. On the contrary, much of American culture is characterized by...READ»

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How LinkedIn Could Cross the Chasm

BY David CapeceTue Dec 8, 2009 at 7:15 AM

Though Twitter has captured much of the social media attention in the past year, LinkedIn continues to pick up steam. While the professional-focused social network recently reach the 50 million user mark, we set out to discover how the site could accelerate its growth. We used Quantcast to analyze LinkedIn and other top-tier social networks to identify the best practices to...READ»

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Stengthening Brand America: Interview with Edward Burghard

BY David CapeceTue Dec 8, 2009 at 7:12 AM

Earlier this year, we conducted a survey of emerging leaders and presented the results in our America State of the Union 2009 report. We covered the ideal traits of America, including opportunity, innovation, diversity, and ...READ»

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Top 5 Tips to Increase Social Capital on Facebook

BY David CapeceMon Dec 7, 2009 at 6:38 AM

Coca-Cola is the leading brand on Facebook with over 3.7 million fans. More and more brands are creating fan pages to capture the hundreds of millions of Facebook users across the world. Facebook can be a powerful tool to generate website referrals, engage existing and acquire new customers. It’s about creating meaning in your digital space that people want to be a part of. We’ll discuss how to brand your page, build relationships and engage and empower your…READ»

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NYT Moves to the Crowd?

BY David CapeceFri Dec 4, 2009 at 6:51 AM

As we find more and more ways to connect online, the trend of crowdsourcing only seems like a natural progression to solve problems, collaborate, and join in discussion with people from around the world. Crowdsourcing’s scope – from social networks to intellectual capital and microfinancing – covers nearly...READ»

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