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Soul is Waterproof

With three years behind us since Hurricane Katrina and, continuing in the spirit of The New Orleans 100 project, I've been contemplating my hometowns future and realizing the positive changes that have come about since the storm. ...READ»

The New Orleans 100

 This week I had lunch with a colleague who works at one of the most innovative and  creative shops around today. One might assume that his agency is based here in nYc  - but then you'd be wrong. Honest mistake though; New York ...READ»

It's 10pm, Do You Know Where Your Brand Is?

I've been working on a new logo for my Mogulette Blog (coming soon!) which has led me to think a lot about my brand and what direction to take it. I get so confused by all the different aspects of my business and how they're ...READ»

Stranger Than Fiction

I’m looking for comments on a fictitious ad that was run in several newspapers and their online sites by Philadelphia Media Holdings. The ad’s ran in papers such as The Inquirer, Daily News and on Philly.com and were used as a ...READ»

Reality Branding

There seems to be a lot of hype over sites such as Coolspotters.com, SeenOn.com and Seesmic.com.  If you haven’t already heard of these sites let me take a moment to explain their proposition. These websites feature candid ...READ»

Everything To Everyone

While walking through Whole Foods this weekend I came across a life size poster-board cutout of a well-known New Orleans chef who has had a successful cooking show and condiments/seasonings line. What caught my eye is that this ...READ»

And Now A Word From Our Sponsors

Its funny how everything old is one day new again. Akin to the Johnny Carson days of old, television talk show hosts are communicating sponsors product information directly to their audience. As audiences continue to be battered and ...READ»

No Logo

In an era of corporate social responsibility, how can a multinational company participate as a patron and sponsor of the Olympic Games without tarnishing its image? Even a better question is who would have thought that ...READ»