branding

Google, New York Times, Washington Post Team Up to Create Living Stories

BY David CapeceThu Dec 10, 2009 at 7:03 AM

It was only last week that Google released “First Click Free,” a service that blocks avid users from taking advantage of Google to avoid pay walls. The move sought to strengthen Google’s historically tenuous relationship with the publishers. In another attempt to reconcile its relationship with mainstream media publishers, Google launched the Living Stories experiment. Google has partnered with The Washington Post and the New York Times to create...READ»

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Is FourSquare a Game Changer?

BY David CapeceThu Dec 10, 2009 at 6:59 AM

The emergence of location-based apps, the rise in smartphones, successful competitors… why shouldn’t FourSquare succeed? Mashable’s Jennifer Van Grove recently wrote a glowing review of the location-based mobile app — examining key trends that should catapult FourSquare to a Twitter-like status. “Everyone is making their predictions about whether Foursquare is the next...READ»

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Exclusive Interview: Wolff Olins and AOL on Why AOL's New Brand Is From the Future

BY Alissa WalkerWed Dec 9, 2009 at 9:19 PM

Yep, the blue monsters are from the future, too. An interview with the designers at Wolff Olins reveals they might know something we don't.READ»

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How Transparency Helped Facebook Win

BY David CapeceWed Dec 9, 2009 at 7:14 AM

In June 2008, China was still grappling with transparency in reporting from the earthquake in May, the SEC was deciding how to demystify credit default swaps, Barack Obama was on the campaign trail and more than willing to divulge details about campaign contributions, and there was public outcry for government to support, then regulate the sinking real estate market. We were exiting an era of...READ»

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Finding the red thread: Lessons from American brands

BY David CapeceWed Dec 9, 2009 at 7:07 AM

Driving across the country is enough to remind anyone not only how geographically expansive the US is, but also just how disparate a culture we are “under one nation”. Besides surprise at how much of the country really is corn fields, one is also forced to recognize that American culture is not just that of its individual metropolitan centers. On the contrary, much of American culture is characterized by...READ»

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How LinkedIn Could Cross the Chasm

BY David CapeceTue Dec 8, 2009 at 7:15 AM

Though Twitter has captured much of the social media attention in the past year, LinkedIn continues to pick up steam. While the professional-focused social network recently reach the 50 million user mark, we set out to discover how the site could accelerate its growth. We used Quantcast to analyze LinkedIn and other top-tier social networks to identify the best practices to...READ»

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Stengthening Brand America: Interview with Edward Burghard

BY David CapeceTue Dec 8, 2009 at 7:12 AM

Earlier this year, we conducted a survey of emerging leaders and presented the results in our America State of the Union 2009 report. We covered the ideal traits of America, including opportunity, innovation, diversity, and ...READ»

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Top 5 Tips to Increase Social Capital on Facebook

BY David CapeceMon Dec 7, 2009 at 6:38 AM

Coca-Cola is the leading brand on Facebook with over 3.7 million fans. More and more brands are creating fan pages to capture the hundreds of millions of Facebook users across the world. Facebook can be a powerful tool to generate website referrals, engage existing and acquire new customers. It’s about creating meaning in your digital space that people want to be a part of. We’ll discuss how to brand your page, build relationships and engage and empower your…READ»

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NYT Moves to the Crowd?

BY David CapeceFri Dec 4, 2009 at 6:51 AM

As we find more and more ways to connect online, the trend of crowdsourcing only seems like a natural progression to solve problems, collaborate, and join in discussion with people from around the world. Crowdsourcing’s scope – from social networks to intellectual capital and microfinancing – covers nearly...READ»

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Boxee Gathers iTunes, Hulu, Last.fm and More in New Set-Top

BY David CapeceFri Dec 4, 2009 at 6:40 AM

With the availability of devices like Tivo, DVR, and online video streaming platforms, we have access to nearly every show on television, whenever we want it. Our growing media consumption – whether it’s through TV, YouTube, iTunes, or streaming video – is no doubt growing each year, and expanding beyond the television set itself to ever more popular on-demand streaming platforms. Online video streaming will get even…READ»

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Is Banner Advertising Still Relevant?

BY David CapeceThu Dec 3, 2009 at 6:48 AM

All of the clicks for online ads are derived from a mere 16% of internet users, according to a recent study by comScore. That means, you’re optimizing your ad for that 16% of users — a very small audience to capture. As consumers become more digitally savvy, they are less inclined to click on advertisements. What happens for those business owners that do not have audiences in that...READ»

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“First Click Free” Will Give Allow Publishers to Re-Enforce Pay Walls

BY David CapeceThu Dec 3, 2009 at 6:42 AM

After Rupert Murdoch proposed blocking his paid sites from Google (saying, search engines are “feeding off the hard-earned efforts and investments of others”), the search engine giant has made a surprising move to reach across the table and help publishers like Murdoch. In the past, Google has been criticized for thinking like engineers (for instance, the copyright infringements that made Google Books possible), not business people. They might be…READ»

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Digital Influencers Usher in a New Era in Branding

BY David CapeceWed Dec 2, 2009 at 7:15 AM

Brands are taking two tough punches right now: 1) the economic downturn has continued to spur consumers to buy private label and 2) digital social influencers are taking control from brand managers. The question is not just how brands can survive, but more importantly, how can brands thrive?READ»

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Using Google to Optimize Blog Post Headlines

BY David CapeceWed Dec 2, 2009 at 6:53 AM

Optimizing your blog post headlines often seems like a mysterious, esoteric, black art. With data-rich online resources, optimizing blog post headlines can be simple, straightforward and actionable. Such resources, like Google, eliminate much of this mystery surrounding the issue. We will walk you through the simple steps of optimizing your blog post headlines — from how to identify your keywords and…READ»

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Optimizing Blog Post Headlines in WordPress

BY David CapeceTue Dec 1, 2009 at 7:06 AM

If you were to develop a site seven or eight years ago, you would likely need at least a basic understanding of programming codes like HTML or Javascript. Such coding was a significant barrier to entry for many non-digitally savvy users. The game changed when WordPress was developed in 2003. Since its release, Wordpress has grown to an incredible...READ»

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Creating a Valuable Network of Business Relationships

BY David CapeceTue Dec 1, 2009 at 7:03 AM

“We all exist within this complex network of human development. Today, the human network’s reach and complexity have nearly exceeded our ability to understand what we are creating and how it affects us.” We have emerged from a period of excess and frivolity, where objects and things...READ»

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Are Connections or Followers more Important: LinkedIn or Twitter?

BY David CapeceMon Nov 30, 2009 at 7:25 AM

In early April 2009, we witnessed a social media milestone: Ashton Kutcher collected 1,000,000 followers on Twitter. Since then, Oprah has begun tweeting and the microblogging site has been the social network darling of the mainstream media. What does it mean to have a network on Twitter? Could Ashton Kutcher ever collect 1,000,000 connections on LinkedIn? Probably not. But why?READ»

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Top 5 Tips to Increase your Social Capital on LinkedIn

BY David CapeceMon Nov 30, 2009 at 7:23 AM

LinkedIn is a turning into a social media heavyweight — with just over 50 million users, the social networking site is turning into a must-have for professionals. Developing your social capital on LinkedIn is increasing in importance as more job-seekers flood the market. Getting a leg-up on your competition is crucial if you’re going to compete. We’ll discuss how to build your social capital by carrying on the...READ»

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The Design Thinking Lecture Series.

BY alfredo muccinoSun Nov 29, 2009 at 8:01 PM

Talking and Thinking about Design ThinkingREAD»

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Social Capital and Friend 2.0

BY David CapeceTue Nov 24, 2009 at 8:19 AM

What is the meaning of a friend in the digital space? Does the definition of a friend change from one social network to another? Is a friend on Facebook any different than a MySpace friend? The value of user connections vary from one social network to another, which ultimately impacts social capital building strategies. Let’s first examine the differences between two...READ»

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Social Capital 101

BY David CapeceTue Nov 24, 2009 at 8:14 AM

Social Capital 101 “Let me introduce you to someone who might be able to help you.” Some people build their entire reputation around this one line. As Malcolm Gladwell outlined in his breakthrough work, The Tipping Point, those who say this line most often are called Connectors. Essentially, Connectors are match makers. They have an enormous amount of…READ»

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Why Success is For the Unlucky

BY Tia JacksonMon Nov 23, 2009 at 8:48 PM

Too many people go through life like they’re playing the Mega Millions. They make a small investment, and then sit back hoping to hit the jackpot. More often than not, they’re left disappointed and defeated, because the luck they expected to swoop in and change their lives, never showed up. Success is not a matter of chance. READ»

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Winning the Fight for More Business: What Savvy Customers Expect From Your Brand

BY Tia JacksonMon Nov 23, 2009 at 8:41 PM

Before they support your business, customers want to know what you’re all about—and why you deserve to get their money. When they're online, comparing products and services, does your brand stand out as the one that best satisfies their needs?READ»

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Adidas and Star Wars Form an Imperial Shoe Force

BY Zachary WilsonMon Nov 23, 2009 at 6:36 PM

Adidas Originals is joining forces with the (sadly but acceptably over-licensed) Star Wars brand for a new line of shoes and activewear due out early next year. Though this isn't the first time Adidas and Star Wars have partnered, the ...READ»

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Sustaining your business, and sustaining yourself in business

BY Connie GloverMon Nov 23, 2009 at 1:44 PM

During my graduate studies in Sustainability through Arizona State University I have learned much about organizational strategies built around sustainability initiatives. The definition of sustainability is “meeting present needs without compromising the ability of future generations to meet their needs.” Sometimes it is referred to in the context of the more commonly known Triple Bottom Line which takes into account an organization’s social, economic, and environmental practices and policies. Plainly put, making money while doing good. Interestingly, when people think of “sustainability” they don’t include the social aspect... READ»

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