Humans have always been hardwired for the rush of a challenge and pride in beating opponents. Now marketers are discovering the “power of play” to boost customer interaction.
Today the brand “voice” takes a front seat, while the hard sell takes a step back, and artfully communicating to your audience is critical in a feed-based advertising landscape that is here to stay.
An online contest can be a marketing boon--or a complete disaster. Here are the Dos and Don'ts of managing a successful marketing contest from start to finish.
Turns out, something as simple as tweaking the color of a button changes user behavior or endears people to your product. Buffer's Leo Widrich explains the importance of color in website and brand design.
