If you'll be attending a Passover Seder this year, chances are you'll be reading from the Maxwell House Haggadah--which is the perfect example of how to do branded content right.
With ever-increasing YouTube lunch breaks and Vimeo dinner dates, online video is becoming a constant companion--one that every brand is rushing to take advantage of. Follow these five tips so you don't turn off would-be viewers.
Those "Will It Blend?" videos of some guy throwing an iPhone in a blender and the instantly viral Shakeweight ads have millions and millions of views. Your company's new "viral" spot has 500. Here's what separates great branded video content from the flops.
Fashion brands often get a bad rap for being a bit behind the curve when it comes to digital marketing, but brands in all sorts of verticals have something to learn from their strategies.
In the digital music arena, it often seems like there is iTunes, and then there is everybody else. (A spoof of an iTunes ad pictured left.) While Apple cornered the market early by dropping the iPod on the world and then shrewdly tethering it to its iTunes money machine, many a competitor has attempted to grab a piece of the MP3 action, some through paid subscription services, some through download sales.
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In the digital music arena, it often seems like there is iTunes, and then there is everybody else. (A spoof of an iTunes ad pictured left.) While Apple cornered the market early by dropping the iPod on the world and then shrewdly tethering it to its iTunes money machine, many a competitor has attempted to grab a piece of the MP3 action, some through paid subscription services, some through download sales.