Are you great at what you do, but no one seems to notice? These 3 misconceptions might be getting in your way. Here's the best way to promote the brand called you.

You don't need advertising, you need advocates--the people who tell everyone they know about how awesome your product is. But first you need to know who they are and how to get them.

Can fostering a culture of optimism among consumers drive T-shirt sales and help kids in need at the same time? The folks at Life is good are banking on it. Welcome to the glass-is-half-full company.

Businesses can learn four key branding concepts from Justin Warner, a chef who has his image down pat--and may be Food Network's next big star.

The trick to selling people on your brand is to be different in a way that is highly relevant to your audience. Different in a way that creates competitive advantage. Advantage that is, over time, as sustainable as possible. All of which is to say--it's not easy.

How five filthy-rich entrepreneurs caught the attention of business owners everywhere to become a Friday night ritual that rivals the best business schools.

Author Neil Gaiman recently spoke to a group of college graduates about how to become authentic, make it as a professional, and create their own rules for success. Applying these ideas to your brand will make all the difference.

From social media to user experience, brands need support--but nothing too constricting.