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BRAND   |  Comment

Words We Live By: How Certain Brands Defy Gravity

I urge you to develop a brand that melts in your mouth, not in your hand, and that way, we’ll leave the light on for you, so you can have it your way. So let you fingers do the walking so we can help you avoid resorting to the ol’ plop, plop, fizz, fizz remedy. Just do it.READ»

HTC 8525 Ad

Brand Storytelling: Connecting With Your Audience

At its very core, marketing is storytelling. The best advertising campaigns take us on an emotional journey--appealing to our wants, needs and desires--while at the same time telling us about a product or service. A brand's story ...READ»

Kenan Samms

The New GM, Clueless as the Old GM

Hey you - a 60% owner of General Motors.  Are you worried about the innovative dynamism of the post-bankruptcy, government-owned GM?  Are you anxious about whether they are truly committed to excellence? Have no fear, ...READ»

BRAND   |  1 comment

What is Your Logo Saying About You?

Since people see your logo every day, what's it saying about you when you're not looking?READ»

BRAND   |  Comment

Apple's Secret Branding Formula

As seen in Brisbaine Times of Australia, this illuminates the often crooked path to a remarkable brand.READ»

BRAND   |  Comment

How a Brand Dies or How Not to Leave Your Brand to Fate

Use these "7 Deadly Sins of Branding" to help your brand rise above the noise.READ»

BRAND   |  Comment

The "We've-Always-Done-It-This-Way" Trap

If you ever run into obstacles affecting change with your brand, here's a quick argument why people around you should listen up.READ»

Kenan Samms
ECO   |  3 comments

Eco Design Series: ICONOGRAPHIC

From Iconographic (culturally classically designed) to Biomimicked (bio organism inspired design) - We are taking a look at the cross-influenced, current eco conundrums design faces today.READ»

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