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Why Clichés are Death in Branding

What role does complacency have in achieving a me-too brand? READ»

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Brand Aid: The Cure for Gravity and Media Noise

Leading Designer and Branding Expert David Brier sheds light on why some brands take off reaching cruising altitude and others never get off the ground.READ»

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Is a Brand Like Air?

A brand is more like air than meets the eye.READ»

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Why idsgn.org is the Best Design Site on the Web

A new blog on design is showing how complacent and lazy everyone became, and the excitement they're building is leaving all others in the dust.READ»

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Can Design be Music to the Eyes as well as the Ears?

Can a Grammy award winning cellist and an award-winning designer make music together? They're making gold.READ»

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Henry Kissinger had a Point

In business today, there's too much focus on what is bad, what is threatening, who did what to whom. Imagination and innovation are our greatest weapons. Lack of using them is the only thing strong enough to stop any of us from achieving our goals. Factually, we can each get more done in less time if we simply take note on establishing WHERE we are going.READ»

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Like Life, Branding Needs Vision Too

Do the Beatles, Bill Gates, Steve Jobs and the invention of the radio have anything in common?READ»

Kenan Samms
ADAM HANFT   |  Comment

Starbucks Flees From its Brand, Yet Again

Last Friday at 6AM Starbucks officially re-acknowledged its brand limits. With the opening of “15th Avenue Coffee & Tea” in Seattle, the company has gone public with the admission that it requires a new, Mata ...READ»

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