RSS

Brand

BRAND   |  1 comment

What is Your Logo Saying About You?

Since people see your logo every day, what's it saying about you when you're not looking?READ»

BRAND   |  Comment

Apple's Secret Branding Formula

As seen in Brisbaine Times of Australia, this illuminates the often crooked path to a remarkable brand.READ»

BRAND   |  Comment

How a Brand Dies or How Not to Leave Your Brand to Fate

Use these "7 Deadly Sins of Branding" to help your brand rise above the noise.READ»

BRAND   |  Comment

The "We've-Always-Done-It-This-Way" Trap

If you ever run into obstacles affecting change with your brand, here's a quick argument why people around you should listen up.READ»

Ivan Glickman
ECO   |  3 comments

Eco Design Series: ICONOGRAPHIC

From Iconographic (culturally classically designed) to Biomimicked (bio organism inspired design) - We are taking a look at the cross-influenced, current eco conundrums design faces today.READ»

Ivan Glickman
CONE INC   |  1 comment

What makes a brand powerful?

Cone Inc released their "Cone Nonprofit Power Brand 100" report yesterday - in which it valued (and ranked) the brands of some of America’s leading social, environmental and animal organizations.  Not surprisingly, the ...READ»

obama-skittles5

Opinion Exhaustion: Skittles, President Obama, and the Assault of Everyone

Something new is happening on Skittles.com. The company isn't putting its real estate to work as a marketing platform--singing the vast and socially beneficial aspects of Skittles. Instead, they have turned their homepage over ...READ»

Ivan Glickman
BRAND   |  Comment

Where Are You on The “Balance” Seesaw?

On any given day as you walk down the streets of Manhattan — or any streets for that matter — you will probably see people engaging in conversations or texting on their cell phones, checking and responding to e-mail on their ...READ»

Ivan Glickman
BRAND   |  Comment

Breaking Through the Glass Ceiling — It is Possible, Right?

I read an article this week about a recent report revealing that women face gender discrimination from the beginning of their careers — not necessarily when they reach the executive level. So, the thought of even reaching the C ...READ»

Ivan Glickman
BRAND   |  3 comments

Do We Have a Responsibility to Education?

There are many people across the U.S. — the world even — who are committed to improving education. I’m talking about teachers, parents, legislators, community activists and in many instances, students themselves. I was ...READ»

Ivan Glickman
BRAND   |  Comment

What Would You Do With 40 Hours of “Giving Time”?

Extra time? Who has free time anymore, right? Between working, spending time with family and garnering a little “me” time, where does the time go from day to day, week to week, and year to year? Well, my company gives ...READ»

Ivan Glickman
BRAND   |  Comment

Promoting Your Brand in a Crisis — Yes You Can!

Most would agree that throughout this economic crisis no industry sector has taken a bigger reputational hit than financial services-related names — the whole group from banks to brokerages and insurance companies. On the inside, ...READ»

Ivan Glickman
BRAND   |  2 comments

Lace up Your Running Shoes and Train for Your Career

Did you know that running is one of the fastest growing participatory sports in the United States? My company sponsors distance running events across the country, bringing runners, spectators, employees and the community together in a ...READ»

CAREERS   |  Comment

Will Work For...

Could you make a living doing what you do just off of donations?READ»

Ivan Glickman
ADAM HANFT   |  Comment

Why it Took an Entrepreneur to Make America Flip Over the Flip (And Why it Would have Flopped Inside any Big Company)

Is it at all possible for simplicity to emerge from the twisted processes of the corporate mind?  I asked myself this question (again) after reading last week about Cisco’s purchase of Pure Digital, the company behind ...READ»

Ivan Glickman
BRAND   |  Comment

How S-M-A-R-T Are You?

It’s that time of year when we ask employees to create their performance objectives. I wish I could say that our employees eagerly anticipate this exercise, like they might their favorite author’s next book hitting the ...READ»

BRAND   |  Comment

What Does Your Personal Brand Look Like?

Importance of protecting your personal brand. Quick read with a link to Seth Godin's blog.READ»

Ivan Glickman
BRAND   |  Comment

Can Random Thoughts Help To Make Sense of Our Current Environment?

Why would anyone want to hear someone’s random thoughts you ask? Well, perhaps it can offer some method to the madness that some feel we are living in today. Let me explain.   A few months ago, I blogged about preparing ...READ»

Ivan Glickman
BRAND   |  1 comment

How Did You Find Out Your Job Was Being Eliminated?

The reality is this question is being asked a lot these days. Some companies are superb or really “show their stuff” when it comes to communicating internally to employees during these challenging times. Others may not be doing ...READ»

Ivan Glickman
BRAND   |  Comment

Three-Dimensional Chess

Job cuts deepen across the USA. Retail outlook expected to worsen. We can’t seem to escape these headlines. And this week we’ve read about and heard our share of news about the economy that, for the most part, is pretty grim. ...READ»

BRAND   |  Comment

The Soul of Leadership

Integrating personal and professional development is driving leadership development programming in the public and private sectors. Is B-School the new self help movement?READ»

Ivan Glickman
BRAND   |  Comment

What is Your Personal Brand?

Every day we’re exposed to company brands. Maybe it’s that place where you pick up your favorite coffee or home improvement supplies or that suit or running shoes you love to wear. What are the characteristics of a successful ...READ»

bjsmall

From Cupcakes to Comic Books: Obama's Brand is Everywhere

With the 44th president of the United States being sworn into office, brands across the nation have geared up to join the celebrations, capitalize on the fervor or just underscore their patriotism. From cookies and cupcakes to comic ...READ»

Ivan Glickman
BRAND   |  Comment

Orange People and the Value of Employee Resource Groups

We have a lot of orange people at ING. What do I mean? I equate orange employees with those who are most engaged. I consider members of our Employee Resource Groups (ERGs) to represent some of the most orange folks I’ve encountered ...READ»

Ivan Glickman
BRAND   |  Comment

They Didn’t Hate it Enough to Kill It

When one of my daughters learned that I was a blogger for Fast Company, she thought it was very cool. But then she asked me, “Dad, did you even know what a blog was, did they have to explain it to you?” Of course, she was just ...READ»

Syndicate content