Since he experienced tragedy at age of 14, the real-life psychologist who inspired the show "Lie To Me" has searched for signs of hidden human emotion in faces. New applications based on his findings are getting attention from Apple, Pixar, Google, the Army, and others. READ»
Do brands really create value? Will Old Spice's tornadic viral campaign and sudden "influence" improve Procter & Gamble's bottom line? Actually a number of events and trends have conspired like a perfect storm over the last several years to put brands and their stewards on the hot seat.READ»
The strongest brands in America, according to a new study, are not American. They are German and Japanese luxury car brands: BMW; Mercedes; and Lexus. But the U.S. brand with the greatest "social currency" is one that has existed a ...READ»
Mercedes-Benz and McDonald’s spend millions of dollars marketing their brands to make them visible, relevant, different, cool, or perhaps ... to make them sell. Today the two very different companies are investing more in a ...READ»
Consumers and businesses, voters and politicians, and readers and writers today are caught up in the social media wave. There is no escaping the magnetic pull the Web, and sites like Facebook, YouTube and Twitter have over our ...READ»
Memo To: Jeff Bezos, Founder and CEO of Amazon.comMemo From: Fast Company Marketing Roundtable AdvisorsRE: Amazon Basics brandingThis past weekend, Fast Company convened a virtual roundtable of marketing strategists and brand ...READ»
This is the marketer's and researcher's dream.
Reconciling the natural tensions that challenge and befuddle brand planning:Feelings & FactsSentiments & Statistics Qualitative & QuantitativeFocus Groups & ...READ»
It has taken a while for branding to seep into the world of higher education. Traditionally universities and colleges have not been staffed by professional marketers. There has been a revulsion toward the concept of Customers, in ...READ»
While the concept of personal branding has taken off, corporate branding seems to go in and out of favor. Economic cycles may
have a lot to do with that. With the growth of the Internet and social
technology tools, personal branding ...READ»
Even before the age of Mad Men marketers were trying to tap into the human subconscious to influence consumers to buy their products.
But over the last decade or so, as the fields of neuroscience and marketing science (as some like ...READ»
