Brand strategy | Fast Company

Top 5: Green Gadgets

BY David CapeceMon Nov 9, 2009 at 6:44 AM

How is fashion infused with history and updated with green tech? Or, how can a watch save you from air pollution? We have scoured the web to find where tech and sustainability meet to make fun, interesting and sustainable gadgets. Gadgets, in and of themselves, are an eco-hazard with dangerous chemical compounds, but Sprint has thought about a solution to that too. Here are the...READ»

BLOGGING | Comment

REPORT: Digital Influence in Social Cause

BY David CapeceMon Nov 9, 2009 at 6:41 AM

Established charities, such as the American Red Cross (#1), PETA (#2) and Greenpeace (#4), dominate the top 50 digital influencers in social cause, according to the The Digital Influence in Social Cause Report. The new report was released today by digital agency, Sparxoo, to explore how non-profits are utilizing the web to increase brand visibility, engage new audiences and spark social cause discussions. New entrants, such as Kiva…READ»

STEVE JOBS | Comment

What Would These 12 Business Leaders Do Today?

BY David BrierThu Nov 5, 2009 at 10:40 PM

Want a little advice from Steve Jobs, Howard Schultz and David Ogilvy?READ»

BLOGGING | Comment

Trust Agents: The Essential Startup Social Media Guide

BY David CapeceThu Nov 5, 2009 at 8:29 AM

This month, the Sparxoo team read Chris Brogan and Julien Smith’s Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust. As top social media specialists themselves, Brogan and Smith have a lot of knowledge to share, and did not hold anything back. We want to share some key points and takeaways, and encourage you to read it...READ»

BLOGGING | Comment

Are Brands Dead for Good?

BY David CapeceThu Nov 5, 2009 at 8:22 AM

“Brands are dead!” says marketing guru, Faith Popcorn. Consumers are asking themselves, “Why would I buy a 50 oz Tide for $20 when I could buy a house brand for $3.99?” But she is not the only one declaring a fateful decline of brands. Brand values are down across the board, according to a new study by Interbrand. When budgets are tight, are consumers thinking about brands or…READ»

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Web Design and Advertising

BY David CapeceWed Nov 4, 2009 at 7:31 AM

In the first part of our interview with Deirdre Zahl, Sparxoo’s Senior Designer, we outlined the basics of web design. We discussed the functionality of a web site, while touching upon the importance of aesthetic appeal. We also discussed the role of web designers in meeting the digital needs of customers and businesses. In this second part of the interview, we will do a deep dive on splash pages, the future of...READ»

BLOGGING | Comment

New Google Related Links Tool

BY David CapeceWed Nov 4, 2009 at 6:56 AM

Google recently released a new labs feature called Google Related Links. The webmaster tool is designed to increase...READ»

BRAND | Comment

What Sexuality Taught Us About Branding (and Why Being Average Sucks)

BY David BrierTue Nov 3, 2009 at 9:26 PM

The brand lesson was right there in front of us, if only we weren't preoccupied with our hormones.READ»

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Top 5 Crowdsourcing Entrepreneurs

BY David CapeceTue Nov 3, 2009 at 6:13 AM

Technology has been kind to entrepreneurs, especially during a time when startup loans are hard to come by. With just an Internet connection, entrepreneurs have access to a wealth of knowledge. One of the ways they’re using it to their advantage is through crowdsourcing, a new trend taking the Web by storm. Crowdsourcing calls upon the people’s creative ideas and brings them together to form something new. As a form of problem solving, ideas are broadcast to a large group of people who...READ»

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Web Design Basics for Entrepreneurs

BY David CapeceTue Nov 3, 2009 at 6:07 AM

When is it appropriate to hire a graphic designer? When should you use Flash animation or HTML? We are joined by Sparxoo’s Senior Designer, Deirdre Zahl, to discuss the basics of web design and how entrepreneurs can utilize design for their brand.READ»

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