Brand strategy | Fast Company

Is FourSquare a Game Changer?

BY David CapeceThu Dec 10, 2009 at 6:59 AM

The emergence of location-based apps, the rise in smartphones, successful competitors… why shouldn’t FourSquare succeed? Mashable’s Jennifer Van Grove recently wrote a glowing review of the location-based mobile app — examining key trends that should catapult FourSquare to a Twitter-like status. “Everyone is making their predictions about whether Foursquare is the next...READ»

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How Transparency Helped Facebook Win

BY David CapeceWed Dec 9, 2009 at 7:14 AM

In June 2008, China was still grappling with transparency in reporting from the earthquake in May, the SEC was deciding how to demystify credit default swaps, Barack Obama was on the campaign trail and more than willing to divulge details about campaign contributions, and there was public outcry for government to support, then regulate the sinking real estate market. We were exiting an era of...READ»

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Finding the red thread: Lessons from American brands

BY David CapeceWed Dec 9, 2009 at 7:07 AM

Driving across the country is enough to remind anyone not only how geographically expansive the US is, but also just how disparate a culture we are “under one nation”. Besides surprise at how much of the country really is corn fields, one is also forced to recognize that American culture is not just that of its individual metropolitan centers. On the contrary, much of American culture is characterized by...READ»

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How LinkedIn Could Cross the Chasm

BY David CapeceTue Dec 8, 2009 at 7:15 AM

Though Twitter has captured much of the social media attention in the past year, LinkedIn continues to pick up steam. While the professional-focused social network recently reach the 50 million user mark, we set out to discover how the site could accelerate its growth. We used Quantcast to analyze LinkedIn and other top-tier social networks to identify the best practices to...READ»

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Stengthening Brand America: Interview with Edward Burghard

BY David CapeceTue Dec 8, 2009 at 7:12 AM

Earlier this year, we conducted a survey of emerging leaders and presented the results in our America State of the Union 2009 report. We covered the ideal traits of America, including opportunity, innovation, diversity, and ...READ»

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Top 5 Tips to Increase Social Capital on Facebook

BY David CapeceMon Dec 7, 2009 at 6:38 AM

Coca-Cola is the leading brand on Facebook with over 3.7 million fans. More and more brands are creating fan pages to capture the hundreds of millions of Facebook users across the world. Facebook can be a powerful tool to generate website referrals, engage existing and acquire new customers. It’s about creating meaning in your digital space that people want to be a part of. We’ll discuss how to brand your page, build relationships and engage and empower your…READ»

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NYT Moves to the Crowd?

BY David CapeceFri Dec 4, 2009 at 6:51 AM

As we find more and more ways to connect online, the trend of crowdsourcing only seems like a natural progression to solve problems, collaborate, and join in discussion with people from around the world. Crowdsourcing’s scope – from social networks to intellectual capital and microfinancing – covers nearly...READ»

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Boxee Gathers iTunes, Hulu, Last.fm and More in New Set-Top

BY David CapeceFri Dec 4, 2009 at 6:40 AM

With the availability of devices like Tivo, DVR, and online video streaming platforms, we have access to nearly every show on television, whenever we want it. Our growing media consumption – whether it’s through TV, YouTube, iTunes, or streaming video – is no doubt growing each year, and expanding beyond the television set itself to ever more popular on-demand streaming platforms. Online video streaming will get even…READ»

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Is Banner Advertising Still Relevant?

BY David CapeceThu Dec 3, 2009 at 6:48 AM

All of the clicks for online ads are derived from a mere 16% of internet users, according to a recent study by comScore. That means, you’re optimizing your ad for that 16% of users — a very small audience to capture. As consumers become more digitally savvy, they are less inclined to click on advertisements. What happens for those business owners that do not have audiences in that...READ»

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“First Click Free” Will Give Allow Publishers to Re-Enforce Pay Walls

BY David CapeceThu Dec 3, 2009 at 6:42 AM

After Rupert Murdoch proposed blocking his paid sites from Google (saying, search engines are “feeding off the hard-earned efforts and investments of others”), the search engine giant has made a surprising move to reach across the table and help publishers like Murdoch. In the past, Google has been criticized for thinking like engineers (for instance, the copyright infringements that made Google Books possible), not business people. They might be…READ»

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