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Social Media And The Modern Startup

How Social Media allows early adopters to share an experience without the risk of being the entrepreneur creating it.READ»

Lessons Learned from Ann Taylor

Do people feel like they are bothering you when they are trying to give you their business?READ»

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OfficeMax’s CMO on Creating Innovative Marketing Cultures

In this Brand Innovator Spotlight, Bob Thacker shares how knocking down department walls, including all stakeholders and celebrating creativity breeds world class marketing organizations.READ»

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Putting Brands on T-Shirts is Innovative? Yes, and It’s Showing ROI, Too!

In this Brand Innovator Spotlight, Amish Tolia and Jared Golden share how a business they started in college has consumers, brands and investors all knocking on their doors.READ»

Not just capitalist pigs....

Conscious Capitalism will be the framework for your next decade of innovation.READ»

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NBA Digital’s GM Gives Advice on Utilizing New Technology

In this Brand Innovator Spotlight, Bryan Perez shares his team’s process on applying and measuring new applications including their recent partnership with iPad.READ»

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Steve Madden's eCommerce Leader: "Collaboration and Transparency Is Key to Innovation!"

In this Brand Innovator Spotlight, Andrew Koven explains how open communication with coworkers, vendors and even competitors, allows for collaboration that builds everyone’s businesses.READ»

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Virgin Mobile USA's Brand Experience Leader on Breaking Through Competitive Climates

In this Brand Innovator Spotlight, Ron Faris illustrates how brands can thrive in challenge environments by tying into causes their consumers care about and aligning with the right marketing partners.READ»

Newell Rubbermaid’s Digital Leader on Innovating a 100 Year Old Brand

In this Brand Innovator Spotlight, Bert DuMars talks about how breaking down the silos and collaborating with consumers is keeping a century old company successful in the digital age.READ»

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Zappos' Marketing Chief: "Customer Service is the New Marketing!"

In this Brand Innovator Spotlight, Aaron Magness shares what brought him to Zappos, his five principles of marketing and how your company can improve its customer service right now.READ»