When growing your business you need to decide on a growth strategyHere are two examples:1) Vertical growth - focusing on current customers to make additional purchases of your product or services. Develop new products or services to ...READ»
Levi's has a significant problem: like many other iconic brands -- it's pretty much generically synonymous with the idea of "jeans" -- there's nowhere near the consumer behavior (i.e. purchases) to match consumer ...READ»
Paul Newman will be remembered for many things -- acting, philanthropy, race-car driving. I will always think of him as an incredibly astute marketing guy.
About ten years ago, I was lucky enough to visit the Newman's Own ...READ»
We had an interesting social media discussion on Plurk today (now known as a Plurkshop) that raised a lot of questions. There were many participants in the quickly shifting conversation, including Amber Naslund, Connie Reece, Tim ...READ»
