Though the "Trumptini” may be a stretch of a product, it makes good business sense to file trademarks, even preemptively. If you plan on selling or marketing something under your name, you need to protect your rights. It's not necessarily greed--just good business sense.

How the uber-cheap taco-slinging giant finds new ways to get you to crave the same old crap.

The Lorax, the cranky voice of environmentalism, is now telling us we should buy an even bigger car to "help" nature--that's co-branding gone startlingly awry.

Even at the best of times, naming is a contentious and emotional business. Whether you're naming your baby, your boat, or your brand, the process can breed nearly endless deliberation. Keep these principles in mind as you scout the perfect name.

Bad Yelp review got you down? Keg-stand pictures and bad perms from 1998 coming back to haunt you? This is the area reputation management companies like Reputation.com deal with--although they may not be the best options for regaining control.

When Nokia announced its Lumia product family, there was a big fuss when someone pointed out that "lumia" supposedly meant "prostitute" in Spanish. But does it matter?

What do you call foods which aren't organic, which may not be natural, and which might not even be good for you? It's simple.

Vanity top-level domains will soon be available for those with $185k to spend. Will it change the domain landscape?

Salads are supposed to be good for you and make you feel virtuous for eating them. But does the word "salad" mean what we think it means?

Do the names of electric cars tell us about what we have or what we want? And where are the flying cars they promised us?