Though the "Trumptini” may be a stretch of a product, it makes good business sense to file trademarks, even preemptively. If you plan on selling or marketing something under your name, you need to protect your rights. It's not necessarily greed--just good business sense.
Even at the best of times, naming is a contentious and emotional business. Whether you're naming your baby, your boat, or your brand, the process can breed nearly endless deliberation. Keep these principles in mind as you scout the perfect name.
Bad Yelp review got you down? Keg-stand pictures and bad perms from 1998 coming back to haunt you? This is the area reputation management companies like Reputation.com deal with--although they may not be the best options for regaining control.