Stop generating all of your content--let your users do it instead. Companies like Coca-Cola, Target, and ModCloth are engaging customers through co-creation, and you should be, too. A look at the best campaigns.
Linking a brand with a cause isn't just nice for the planet, it's also nice for the bottom line. Chipotle, PetSmart, and Yoplait show you how to do well and do good.
Creative marketers are launching new efforts to reach the Latin American community. Ruby Anik is responsible for managing the JCPenney brand and all of its consumer marketing campaigns, including multicultural outreach.
Only 11% of teens email daily. Instead, they are turning to SMS (or Twitter) and social networks for communication. "E-mail--I can't imagine life without it--is probably going away," she said.
To marketers and developers delight, a new report confirms mobile advertising’s effectiveness to reach and engage users. The new study, from mobile audience media company JiWire, reveals mobile users want...
Verizon announced Tuesday that it’s working with Google to develop a tablet device to directly compete with Apple’s runaway success, the iPad. Verizon’s tablet will run on Google’s Android operating system and likely...
Verizon announced Tuesday that it’s working with Google to develop a tablet device to directly compete with Apple’s runaway success, the iPad. Verizon’s tablet will run on Google’s Android operating system and likely...
The rumor mill has been churning ever since Facebook CEO, Mark Zuckerberg, flew to New York to visit Foursquare CEO Dennis Crow, reports TechCrunch. The meeting hints at a potential acquisition of FourSquare...
Developing a newsletter, is a valuable way to generate site referrals and deepen customer relationships. Before launching your newsletter, we’ve developed a list of questions to help you begin thinking about how you will create your newsletter...
