Whether you’re digging your way out of a negative PR avalanche or simply need to scrub a less-than-squeaky-clean outburst, here are tips from branding experts on how to handle public outrage with grace and style.
We interview Douglas Edwards, Google's brand manager from 1999 to 2005, about his new book and discuss the challenge of humanizing information technology, Sergey Brin's anatomically correct cow costume, and how Google+ might succeed where orkut, Google's first social network, failed.
Tim Murray has a daunting job. As creative director of the Creative Vision Group at Target, he oversees the work of 10 agencies, 4 digital partners, and 3 branding studios. And those are the external contributors. Internally, Target, a Fortune 30 company with a market cap of $34.6 billion , has more than 1,200 people working in the marketing department alone.