Whether you’re digging your way out of a negative PR avalanche or simply need to scrub a less-than-squeaky-clean outburst, here are tips from branding experts on how to handle public outrage with grace and style.

LaunchRock helps startups lure thousands of users--before they even debut.

This month's The Muppets movie tries to reverse decades of brand mismanagement.

We interview Douglas Edwards, Google's brand manager from 1999 to 2005, about his new book and discuss the challenge of humanizing information technology, Sergey Brin's anatomically correct cow costume, and how Google+ might succeed where orkut, Google's first social network, failed.

Cincinnati Bengals wide receiver, Chad Johnson Ochocinco, hasn't let the labor dispute dilute his brand.

Pantone has been aggressively pursuing a new line of business: Product licensing, which culminates today in a new Pantone Hotel.

In this Brand Innovator Spotlight, Bob Thacker shares how knocking down department walls, including all stakeholders and celebrating creativity breeds world class marketing organizations.

In this Brand Innovator Spotlight, Amish Tolia and Jared Golden share how a business they started in college has consumers, brands and investors all knocking on their doors.

In this Brand Innovator Spotlight, Bryan Perez shares his team’s process on applying and measuring new applications including their recent partnership with iPad.