Whether you’re digging your way out of a negative PR avalanche or simply need to scrub a less-than-squeaky-clean outburst, here are tips from branding experts on how to handle public outrage with grace and style.READ»
We interview Douglas Edwards, Google's brand manager from 1999 to 2005, about his new book and discuss the challenge of humanizing information technology, Sergey Brin's anatomically correct cow costume, and how Google+ might succeed where orkut, Google's first social network, failed.READ»
Tim Murray has a daunting job. As creative director of the Creative Vision Group at Target, he oversees the work of 10 agencies, 4 digital partners, and 3 branding studios. And those are the external contributors. Internally, Target, ...READ»
In this Brand Innovator Spotlight, Bob Thacker shares how knocking down department walls, including all stakeholders and celebrating creativity breeds world class marketing organizations.READ»
In this Brand Innovator Spotlight, Amish Tolia and Jared Golden share how a business they started in college has consumers, brands and investors all knocking on their doors.READ»
In this Brand Innovator Spotlight, Bryan Perez shares his team’s process on applying and measuring new applications including their recent partnership with iPad.READ»
In this Brand Innovator Spotlight, Andrew Koven explains how open communication with coworkers, vendors and even competitors, allows for collaboration that builds everyone’s businesses.READ»
In this Brand Innovator Spotlight, Ron Faris illustrates how brands can thrive in challenge environments by tying into causes their consumers care about and aligning with the right marketing partners.READ»
In this Brand Innovator Spotlight, Joe Meyer proves that a big budget isn’t necessary to deliver a stellar consumer experience, grow brand ambassadors and go head to head with Google.READ»
In this Brand Innovator Spotlight, Bert DuMars talks about how breaking down the silos and collaborating with consumers is keeping a century old company successful in the digital age.READ»
In this Brand Innovator Spotlight, Aaron Magness shares what brought him to Zappos, his five principles of marketing and how your company can improve its customer service right now.READ»
Gosh, I wish I'd seen Adam Lambert's performance
at the American Music Awards. Instead, I woke up to an uproar -- faces in
crotches, girls on leashes, big, fat, same-sex kisses! Oh my.
As a former professional performer, I ...READ»
"Scantily clad gyrating women" who give lap dances to
men on your company's dime can damage your brand within seconds. Who's in the
hot seat today? Yahoo! It appears that Hack Days are quite a different
experience in Taiwan ...READ»
We're all consultants. We offer expertise to make a connection and receive compensation. It isn't easy. We get lost and frustrated. We imagine in private what we might say to our client. . . if we had the guts.READ»
Protect your on-line image. Keep your logo intact. Allow downloads of your logo's and images in any format, automatically resized to keep your corporate branding.READ»
