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Brand Management

Lap Dances at Yahoo’s Hack Days? A Lesson in Monitoring a Global Brand

Lap Dances at Yahoo's Hack Days? A Lesson in Monitoring a Global Brand

"Scantily clad gyrating women" who give lap dances to men on your company's dime can damage your brand within seconds. Who's in the hot seat today? Yahoo! It appears that Hack Days are quite a different experience in Taiwan ...READ»

BRAND   |  Comment

The Silent Screams of Consultants

We're all consultants. We offer expertise to make a connection and receive compensation. It isn't easy. We get lost and frustrated. We imagine in private what we might say to our client. . . if we had the guts.READ»

Hitler, September 11th and Examples of Inept Brand Management

Companies are testing the boundaries when it comes to brand promotion in an attempt of find a balance between shocking and downright offensive. READ»

Safeguard your online presence - keep your logo intact!

Protect your on-line image. Keep your logo intact. Allow downloads of your logo's and images in any format, automatically resized to keep your corporate branding.READ»

ADVERTISING   |  Comment

Will small bank brands on Main Street seize the day?

Obviously these are not the greatest of economic times, but believe it or not, there is good news to be found in the midst of the financial crisis — particularly if you are the Chief Marketing Officer of a smaller community or ...READ»

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