We were first introduced to Jamey Boiter the same way we meet many of our favorite designers: As the subject of one of our Designers Accord case studies.READ MORE›
The shoe company that provides one pair of shoes for children in need for each pair sold encourages its audience to participate in its brand promise with the global event One Day Without Shoes.READ MORE›
Nearly 200 financial brands, including huge institutions like Lehman Brothers and Merrill Lynch are gone, and brands like Citi and Bank of America have suffered crushing PR blows.READ MORE›
With consumer focus shifting towards lines like Walmart's Great Value brand, Jamey Boiter wonders if the days of bright, colorful, attractive logos might be numbered.READ MORE›
Consumers have become much more savvy about knowing what brands really are green and which ones aren't. So if a company suddenly launches its first sustainable campaign, people get suspicious.READ MORE›
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