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How to Check If Your Brand is a Me-Too Brand

The worst thing a company can do to its brand is have a product that IS different yet pitch in a way that sounds the same as the competitor's.READ»

A Sustainable Brand Identity

So, what is a sustainable brand identity? Let's start by defining a Brand Identity. Fundamentally, your brand identity is the visual interpretation of your cause, business, or products. It is the way in which we recognize and ...READ»

Making Sense Of It All: How to Promote Your Brand While Staying Sustainable

Every evening I come home and walk by a mountain of garbage from my building in this otherwise beautiful neighborhood of Brooklyn, NY. It makes me think about my contribution to that, not only on a personal level but a professional ...READ»

Felt Bike Catalog Designs 2009

Hey guess what we did this summer? That’s right, worked - and for Felt Bicycles! Here’s a quick look at 1 of the 3 catalogs we helped Felt produce. Road, Fixie, MTB and Cruisers that included a performance, lifestyle and parts ...READ»

The Pepsi Overhaul

You would rarely see a can of Coke in my house growing up. Pepsi-Cola World (Pepsi’s in-house magazine) was one of my father's first clients when he co-founded the design agency Eisenman & Enock in the early 60's, so we were a ...READ»

BXC logos accepted into Logolounge 5 design annual

This are the two logos we designed that will be in the newest LogoLounge V book. The book will be published summer 2009. Download our FREE branding book - Click Here!READ»

Kenan Samms

Seven Words

No, not those seven words. The seven words I’m talking about are just fine with the FCC but maybe deserve a little more scrutiny from the FDA. We all know these words: green, organic, free-range, all-natural, ...READ»

Kenan Samms

Star-Spangled Retail

As merchants go, it's hard not to admire ... Lord & Taylor. Lord & Taylor? The old-fashioned department store? The place for frumpy ladies who lunch and tea? The retailer that was basically sold for parts to financier ...READ»

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