In an atmosphere of economic fear, we tend to prioritize our most basic needs--food, sex, sleep, and survival. You cannot build brands in a recession unless you are able to manage fear and understand how it affects purchasing behavior. Here's how to turn threats into opportunity.READ»
Brand equity is the sustained value that customers placed on your brand over others. Brand equity is built through a consistent and sustained delivery of promise. This suggests that brand equity is built over time. Equity is not built ...READ»
In reading Max Kalehoff's OnlineSpin about how online transparency might affect brand building, I got on my soapbox a bit and wanted to share it with my FC readers. Here's what I had to say:
"I don’t think it’s a ...READ»
