Brand equity is the sustained value that customers placed on your brand over others. Brand equity is built through a consistent and sustained delivery of promise. This suggests that brand equity is built over time. Equity is not built ...READ»
In reading Max Kalehoff's OnlineSpin about how online transparency might affect brand building, I got on my soapbox a bit and wanted to share it with my FC readers. Here's what I had to say:
"I don’t think it’s a ...READ»
