“Games have a huge audience and companies are sitting on mountains of unmonetized content,” says Lindsey Port, the founder of GLO Gaming, the fast-growing online and mobile ad platform that helps big brands find new and engaging ways to reach gamers during their daily "happy time."
2008 has been a turbulent year for agency and brand marketers alike. With ad
budgets pulled back but agency and brand marketing result expectations as great
as ever, I've been spending a lot of my time on the road, addressing both
parties at conferences like iMedia Connection's last agency summit and a host
of other forums where marketers are seeking answers to the various dilemmas
they face within their own domains.