Brand

If you don't want to run around creating profiles on every social network on the Web, there's a shortcut to maintaining a unified online identity. It's called KnowEm, and it lets you register your name (or brand) across a litany of ...READ»

CHENEY | Comment

Cheney Still Kicking, Starting Consulting Firm With Family

BY Chris DannenThu Oct 8, 2009 at 1:22 PM

Former Vice President Dick Cheney and his two daughters are rumored to be starting a Washington, D.C. consulting agency to advise political clients, reports the Washington Post today. The Cheney firm will remain an inchoate concept, ...READ»

BRAND | Comment

Why I Chose Sound for my Tweets by David Brier

BY David BrierWed Oct 7, 2009 at 1:30 PM

Today marks the launch of B.R.A.N.D. which is my series of sound bites covering everything and anything to do with branding.READ»

ADAM HANFT | Comment

The “New” G.M. Sounds Dangerously Like the Old, Dead Saturn

BY Adam HanftFri Oct 2, 2009 at 3:20 PM

“The General Motors Corporation today displayed the prototype of a small car intended to someday match similar Japanese cars in cost and match or exceed them in quality.”So wrote The New York Times on November 4th, 1983. And ...READ»

BRAND | Comment

Why I created the BRANDS THAT DEFY GRAVITY group on LinkedIn by David Brier

BY David BrierSun Sep 27, 2009 at 2:24 AM

LinkedIn is where 45 million professionals connect. For the most professional and compelling branders amongst those professionals, one group stands above the rest providing a resource for inspiration, a place to share insights and someplace to turn to to get reignited.READ»

BRAND | Comment

The Silent Screams of Consultants

BY John A. LeeTue Sep 22, 2009 at 3:28 PM

We're all consultants. We offer expertise to make a connection and receive compensation. It isn't easy. We get lost and frustrated. We imagine in private what we might say to our client. . . if we had the guts.READ»

BRAND | Comment

How to Check If Your Brand is a Me-Too Brand

BY David BrierWed Sep 16, 2009 at 6:21 PM

The worst thing a company can do to its brand is have a product that IS different yet pitch in a way that sounds the same as the competitor's.READ»

BRAND | Comment

A Fast Thought for Fast Branding Professionals

BY David BrierWed Sep 9, 2009 at 1:02 PM

The first in a series of Fast Ideas for the Fast Company community from brand identity specialist David Brier.READ»

BRAND | Comment

Why Clichés are Death in Branding

BY David BrierMon Aug 31, 2009 at 11:22 PM

What role does complacency have in achieving a me-too brand? READ»

BRAND | Comment

Brand Aid: The Cure for Gravity and Media Noise

BY David BrierWed Aug 26, 2009 at 10:19 PM

Leading Designer and Branding Expert David Brier sheds light on why some brands take off reaching cruising altitude and others never get off the ground.READ»

BRAND | 1 comment

Is a Brand Like Air?

BY David BrierMon Aug 24, 2009 at 1:42 PM

A brand is more like air than meets the eye.READ»

BRAND | Comment

Why idsgn.org is the Best Design Site on the Web

BY David BrierSat Aug 22, 2009 at 1:49 PM

A new blog on design is showing how complacent and lazy everyone became, and the excitement they're building is leaving all others in the dust.READ»

BRAND | Comment

Can Design be Music to the Eyes as well as the Ears?

BY David BrierThu Aug 20, 2009 at 5:52 PM

Can a Grammy award winning cellist and an award-winning designer make music together? They're making gold.READ»

BRAND | Comment

Henry Kissinger had a Point

BY David BrierMon Aug 17, 2009 at 7:51 PM

In business today, there's too much focus on what is bad, what is threatening, who did what to whom. Imagination and innovation are our greatest weapons. Lack of using them is the only thing strong enough to stop any of us from achieving our goals. Factually, we can each get more done in less time if we simply take note on establishing WHERE we are going.READ»

BRAND | Comment

Like Life, Branding Needs Vision Too

BY David BrierTue Aug 11, 2009 at 6:44 PM

Do the Beatles, Bill Gates, Steve Jobs and the invention of the radio have anything in common?READ»

ADAM HANFT | Comment

Starbucks Flees From its Brand, Yet Again

BY Adam HanftTue Jul 28, 2009 at 4:44 PM

Last Friday at 6AM Starbucks officially re-acknowledged its brand limits. With the opening of “15th Avenue Coffee & Tea” in Seattle, the company has gone public with the admission that it requires a new, Mata ...READ»

BRAND | Comment

Words We Live By: How Certain Brands Defy Gravity

BY David BrierSun Jul 26, 2009 at 3:35 PM

I urge you to develop a brand that melts in your mouth, not in your hand, and that way, we’ll leave the light on for you, so you can have it your way. So let you fingers do the walking so we can help you avoid resorting to the ol’ plop, plop, fizz, fizz remedy. Just do it.READ»

MELINDA PARTIN | 17 comments

Brand Storytelling: Connecting With Your Audience

BY Melinda PartinFri Jul 24, 2009 at 11:27 AM

At its very core, marketing is storytelling. The best advertising campaigns take us on an emotional journey--appealing to our wants, needs and desires--while at the same time telling us about a product or service. A brand's story ...READ»

ADAM HANFT | 2 comments

The New GM, Clueless as the Old GM

BY Adam HanftWed Jul 22, 2009 at 3:30 PM

Hey you - a 60% owner of General Motors. Are you worried about the innovative dynamism of the post-bankruptcy, government-owned GM? Are you anxious about whether they are truly committed to excellence? Have no fear, ...READ»

BRAND | 1 comment