Semantic intuition is responsible for any number of creative works--including much of Sting's repertoire, the movie "The Princess Bride," and "The Odd Couple." Use this brainstorming technique to improve your creativity and power innovation.
This is the traffic cop of the session, and should be an outsider. An insider brings baggage that can inhibit the free flow of ideas. HR consulting organizations are one possible resource; if you are working with a design firm like IDEO or Continuum, they may be able to help. If bringing in an outsider is difficult for some reason, the second best option is to bring in someone from a different group inside the company. Facilitators need to be skilled at group dynamics, able to read when the team is flagging or when it is hitting on all cylinders.