To seize the lion's share in both business and life, you must unleash your imagination. Inventing the never-been-done-before will capture the hearts of your customers and team members, while the me-too players shrug their shoulders with frustration and despair.
Take a quick look at your schedule. Most of us have calendars that are packed to the gills with endless appointments, meetings, conference calls, and deadlines. When, in this insanely-busy schedule, are you planning to come up with your best ideas?
Newborn ideas need to be protected and nurtured in the same way a mother cares for her baby. Early ideas are fragile, requiring care and feeding before they'’re ready to stand on their own. Before eviscerating original thoughts, give them time to breathe and flourish.
This year, companies will win or lose based on their level of creativity. Embrace creativity—your most important skill—and have a shot at reaching your highest potential. Or do the same-old thing and get the same-old results.
When markets change and challenges appear, your best bet may be radical innovation. Break free from conventional wisdom of cost-cutting and "playing it safe" by unleashing the dormant creativity of your organization.