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And On The Eighth Day, God Created Apple

Being an Apple fan is almost a religion, according to one pseudo-scientific study that looked at brain scans of Apple worshipers. Great for Apple--but what's in it for you? Just imagine the marketing consequences...READ»

Electric Stimulation of the Brain Can Free Your Mind

New research suggests that jolting parts of the brain electrically--without surgery--can induce insight and creative thinking. READ»

Intendix: Computer Thought-Control Fantasy Made Real

Brain-computer interfaces are the stuff of sci-fi legend, used a million times to further the plot of a thousand different books. And now they're also real, (nearly) buyable products: Thanks to Intendix you can think your PC into ...READ»

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IBM's "Brain" Guy: Dharmendra Modha

This video is mind blowing. Well, for Dharmendra S. Modha, manager of cognitive computing at the IBM Almaden Research Center, his job is mind developing. Er, coming up with a computing brain that mimics our own. This is a HUGE ...READ»

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Inside the Virtual Brain in Life-Size

The AlloSphere is a three-story tall spherical chamber lined on the inside with 360-degree display screens--kind of like an IMAX theater, except panoramic. You view the sphere's content by standing on a breezeway that bisects the ...READ»

Why We Make Mistakes

Why We Make Mistakes turns a ton of academic research about how our brains can work against us into a string of cocktail-party nuggets about dum-dums. Make no mistake, this is breezy stuff: You'll learn why French music in a wine ...READ»

Japanese Scientists Show Thoughts, Dreams On-Screen

It sounds like the stuff of pure science-fiction, but it's not: Japanese scientists have demonstrated a system that can display actual images of what you're thinking about on a screen.ATR Computational Neuroscience Laboratories have ...READ»

Thinking Creatively: Making Coal into Diamonds

In the October edition of Fast Company Magazine, Gregory Berns wrote an article entitled “Neuroscience Sheds New Light on Creativity”, which I think is fascinating. Read it here. The article essentially explains that our ...READ»