The Oscars remind us that, when it comes to branding, bold creativity--not committees or safe plays--wins the day. Brand identity expert David Brier and cartoonist Tom Fishburne break down what businesses can learn from Hollywood.

If all businesses were run like the Oakland A’s under Billy Beane--as portrayed in the new movie "Moneyball"--we'd be making personnel decisions based on scientific approaches to assess talent rather than preconceived pedigrees.

DreamWorks Animation's $150 million blockbuster Megamind hits theaters this November, helmed by Brad Pitt, Will Ferrell, and Tina Fey. But the true stars of this film aren't necessarily the names in big letters. Has celebrity talent become secondary?

It's inevitable that a Katrina-style hurricane will strike again. But maybe this time we should be prepared to go with the flow--literally. Brad Pitt's Make it Right Foundation unveiled today the Float House, a home that can break away from its moorings in the event of a flood and rise up to 12 feet on guideposts.

Pitt's foundation, Make it Right, eventually hopes to build 150 houses in the Ninth Ward--completely remaking the blighted neighborhood.