Chasing hot entrepreneurial trends can all too often end in failure. Box CEO Aaron Levie explains the value (and profit motive) to unconventional thinking about business strategy.
The Innovators Dilemma argues that we should disrupt ourselves before we get disrupted. But what happens when that's not enough? The wiry, 27-year-old founder of a $1.2 billion business has ideas.
When companies said they’d be willing to pay “a hundred times as much” for a more business-focused product, file-sharing service Box pivoted to oblige.
The companies are using their platforms to push their own cloud services instead of, say, Dropbox or Box. Is this anticompetitive? The lead lawyer in the Microsoft antitrust suit and Box's Aaron Levie sound off.
With one billion Office users worldwide, the newest upgrade to Microsoft's productivity suite could give the company a significant hold on the cloud, which Gartner estimates will become a $149 billion industry by 2015.
With Dropbox, Box, and now Google Drive hankering to usurp YouSendIt's market leadership, newly minted CEO Brad Garlinghouse is keeping a cool head--and an eye on customers.
