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SAM FORD   |  Comment

"HELL IS REAL": The Battle over an Interstate Billboard

In last week's piece, I wrote about my trip across The Bluegrass State to speak at the Louisville's Social Media Club. On my way there, I passed one of my favorite advertising juxtapositions. Off to the right, there's an exit sporting the sign for an adult bookstore. Then, on the left, there is a billboard with a message written in big block letters: "HELL IS REAL."READ»

Corvette and the Importance of Community

I've been reading an early draft of Carol Sanford's new book on moving beyond corporate responsibility, tentatively titled The Responsible Business. Sanford has spent her career helping organizations understand how to serve all ...READ»

SAM FORD   |  Comment

Geographic Bias: One of the Greatest Threats to Marketing and Research

Too often, we find ourselves applying the "focus group of one" mentality to our work, assuming that the place we're from is indicative of what the country--or the world--thinks. But we have to strive to challenge our own geographic assumptions and bring a diversity of cultural perspectives to the discussion.READ»

OHIO   |  Comment

Which State Has the Boldest Architecture?

Quick: Which state has the boldest architecture? Ohio didn't roll of your tongue, did it? But Bowling Green State University, near Toledo, just broke ground on a new building by Snøhetta. And that's on top of a slew of other ...READ»