Books and beer are more than just a great late-night combination; they're also both integral to Magdeburg, Germany's new Open Air Library. The pop-up library started with the facade of an old warehouse and ended up as an open-air ...READ»
Several big-box retailers scared the hell out of book publishers two weeks ago by announcing they'd be selling popular hardcover books below cost. Fearing that the discounts would put permanent downward pressure on book prices, the ...READ»
Books: Nowhere is there a more poignant battle between small businesses and their corporate competition. While music, movies, and TV were long-ago digitized by the forces that be, books are the laggard medium, making for a fight that ...READ»
Earlier this week I reported that Sears seemed to have won the book price wars started by Wal-Mart by giving away books essentially for free. At the time, I speculated that the move might actually have positive ramifications for ...READ»
Published book reviews don't sell books anymore. All they do is act as marketing fragments for publishers and authors to spin for promotion. Welcome to the Amazon Review Cycle. Part 2 of the Viral Loop Chronicles.READ»
Last week, Wal-Mart cut the price of some popular new books to just $10, a slice of over 60%. Not willing to be out-done, Amazon matched them. Wal-Mart went down to $9. Amazon went to $8.99. Target jumped in at ...READ»
First there was the book, then the Facebook widget, and now the Viral Loop iPhone app, which went officially live today. It just goes to show that marketing a book ain't what it used to be.
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Stemming from a May 2008 Fast Company cover story, contributor Adam Penenberg’s book Viral Loop explores the phenomenon catalyzing the explosive, feedback-driven growth characteristic of today’s social media environment. Join Adam ...READ»
The e-book may be a hot news topic, with Amazon taking the Kindle overseas for the first time, but some other information that's surfacing has us wondering: Is the electronic book concept doomed before it even takes off?"Print is ...READ»
If holding the launch of IRex's new e-reader at the New York Historical Society was designed to make a statement about a history-making new device, it did just the opposite. The IRex DR800SG, which demoed among hundred-year-old ...READ»
The leader board, which ranks the top 20 Viral Loop Facebook app users by value, has a new name at the top: entrepreneur and Mahalo founder Jason Calacanis.READ»
Okay, we know the e-book revolution is just fomenting beyond the horizon, soon to sweep the publishing world. But which electronic devices will be at the vanguard, and which ones won't?
Asustek's Dual-Screen E-Book, the Cheapest ...READ»
Twitter might leave you dazed, confused, and emotionally void, but it can also make you laugh. At least, that's the logic former Valleywag editor Nick Douglas follows in his new book, Twitter Wit: Brilliance in 140 Characters or Less, ...READ»
Google Books' deal to scan an archive of published books has been controversial right from the start, and now faces its biggest challenge yet: From a powerful coalition that includes Microsoft, Yahoo and Amazon. Is it all about search ...READ»
Remember last week when we looked at a study showing that downloading music is more carbon efficient than buying CDs? It turns out the same thing holds true for downloading books on the Amazon Kindle (or other e-readers) versus buying ...READ»
Though overshadowed by last week’s release of the sixth Harry Potter film, today marks the second anniversary of the final Potter book, the Deathly Hallows. So while the media fixates on The Half Blood Prince’s record-breaking ...READ»
Google may be guilty of antitrust violations for its Book Search initiative, reported several newswire services on Monday. The Department of Justice has opened an investigation of the search giant's settlement with the Author's Guild ...READ»
Contentious though it may be, Google Books is an undeniably powerful tool. Now Google's given the service a shot in the arm and boosted its search functions. Best of all it now lets you embed previews of texts in your own Web ...READ»
One of the questions I get asked the most is “How do you get people to talk so naturally on-camera?”
The simple answer is it starts with my intention.
That’s why I’m so thrilled to share with others Nick Morgan’s ...READ»
The Scribd Store, which opened this morning in beta, is the latest online venture that could change the way the ailing publishing industry staggers into the 21st century. Scribd has been live for two years now, and until today, has ...READ»
Julia Cheiffetz edits books at HarperStudio, a new imprint of HarperCollins that's trying to rethink both the format of books and the business model. HarperStudio will publish just two books a month and offer authors 50-50 profit sharing, rather than a traditional 7% to 15% royalty.READ»
![The Death of the Book Review [Viral Loop Chronicles Part 2]](http://www.fastcompany.com/files/imagecache/listing_image/files/fallingbooks.jpg)
