book reviews | Fast Company

Personalized Health Data, Tailored Medicine, And The End Of Illness

BY Gregory FerensteinMon Jan 9, 2012

Dr. David Agus, one of Steve Jobs's oncologists and a medical researcher at USC, argues in his new book "The End Of Illness" that the key to a radical reduction in illness is to systematically prevent the unhealthy lifestyles that allow diseases to thrive, and to tailor medical treatment to each individual.READ»

INNOVATION | Comment

Thomas Friedman To United States: Innovate Or Else

BY Gregory FerensteinTue Sep 6, 2011

The blockbuster author and New York Times columnist talks with Fast Company about his new book, "That Used To Be Us," which contends that prioritizing innovation can turn around America's free-fall from superpower status.READ»

BOOK REVIEWS | Comment

Apple’s iPad opens the door to Voltron-computing

BY John McSwainWed Feb 3, 2010

By now, everyone has seen the iPad, the new device released from Apple in January. While many arguments have been made by prominent writers and technologists as to why the iPad is great (HTML5) or why the iPad is a dud (No Flash), I ...READ»

VIRAL LOOP | Comment

Death of the Book Review

BY Adam PenenbergThu Oct 22, 2009

Published book reviews don't sell books anymore. All they do is act as marketing fragments for publishers and authors to spin for promotion. Welcome to the Amazon Review Cycle. [Viral Loop Chronicles Part 2]READ»

MICHIKO KAKUTANI | Comment

Michiko Kakutani Is Destroying The Fabric Of American Culture

BY Gerald SindellSun Sep 13, 2009

Which brings me conveniently to the Full Bruni which occurred from July to September just past. Turns out if you really want to get reviewed by the Times, it really helps if you are also employed by the Times. It began quietly enough on July 19, when the Times's Magazine ran a much-promoted 7500 word piece by Frank Bruni (who was shifting from Food Editor to Magazine Contributor), "I Was A Baby Bulimic." Wow! A shocking personal disgusting confession.READ»