Publishing a book is one of the best things a business owner can do in order to grow their business. Writing and publishing a book accomplishes two particularly important objectives: improving the credibility of the business owner while simultaneously boosting visibility.
Social media, blogs, and the emergence of e-books are having an impact on the way content is produced, marketed, and read. Where could the industry be heading—and what could the changes mean to you, as a business owner?
How can you transform lives? What lessons have you learned that you would like to impart to others? What do you wish you had known long, long ago? If you think about it long and hard, you may realize that you have a lot to share with your audience.
The rapid adoption of tablet technology has forever changed the way that businesses interact with their customers; here are some ways to consider adapting your strategy to take advantage of the trends.
Self-publishing offers control and higher royalties—but it also requires substantially more work on the part of the author. Here are some tips to figuring out which way to go when you pen your soon-to-be bestseller.