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Viral Loop Chronicles Part 1: Forget Everything You've Heard About Book Publishing
VIRAL LOOP CHRONICLES   |  5 comments

Forget Everything You've Heard About Book Publishing

BY Adam PenenbergThu Oct 22, 2009 at 11:00 AM

Most people have a vision of publishing that ceased to exist years ago: writers of yore traipsing bookstore to bookstore across America to offer readings and scrawl inscriptions to the handful of strangers who bothered to show up. It sounds so quaint. Alas, today's publishers have little patience for such low-yield marketing efforts. [Viral Loop Chronicles Part 1]READ»

BOOK MARKETING   |  Comment

My Favorite Books on Book Marketing and Book Promotion Every Author Must Read

BY Scott LorenzThu Apr 23, 2009 at 10:41 AM

As a book marketing guy and book publicist it’s imperative for me to keep up with all of the great books and magazine articles being published on the topic of book marketing. I’ve read dozens and dozens of books on book marketing and usually have found a morsel or two of useful information in each one. Here’s a list of my favorites. READ»

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Propel Your Book Marketing and Book Promotion With Radio Interviews

BY Scott LorenzThu Apr 23, 2009 at 10:05 AM

I recently interviewed nationally syndicated talk show host George Woods. The topic, How to Get Booked on a Radio Talk Show and What to do Next Woods offers great advice on how to get booked on radio talk shows as well as conducting a first class interview. READ»

BOOK MARKETING   |  Comment

55 Reasons To Send Out a Press Release- But You Only Need Just One

BY Scott LorenzThu Apr 23, 2009 at 7:47 AM

Ask yourself these questions: Are we getting all the PR we deserve? Is our competition getting more than their fair share of media coverage? Would media coverage bring more business to the firm? Do we have a PR strategy for continuous year round media coverage? Is our in-house “PR person or department” overburdened with “in-house” work like the company newsletter? If the answer is "yes" to any of these then you'll want to hear these 55 great reasons to send out a press release and get the PR you deserve. READ»

BOOK MARKETING   |  Comment

I am Not Going To Participate in This Recession

BY Scott LorenzThu Apr 23, 2009 at 7:41 AM

Worried about the recession? Then ramp up your promotional efforts and vow: “I am not going to participate in this recession.”READ»

BOOK MARKETING   |  1 comment

40 Million Views for One Poem-Related Video

BY John KremerThu Apr 24, 2008 at 12:35 AM

The Dash Poem Movie written by Linda Ellis and produced by Mac Anderson, has been viewed 40 million times. Linda has received over one million emails thanking her for writing The Dash. Their Simple Truths website sells a ton ...READ»

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