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Successful Experiments in Customer Restraint

1. Bon Jovi's Lost Highway Want: See the band do its classic hits Should: Support its new album Experiment: Last year, Bon Jovi fans who wanted presale concert tickets had to buy the band's upcoming album. The result? Lost ...READ»

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No Doubt’s New Sales Strategy: Buy One Concert Ticket, Get Our Entire Catalog!

In an effort to hustle up ticket sales in a down economy, the band No Doubt is offering an unheard-of incentive to concertgoers who attend their show: Fans who purchase a full-priced ticket ($42.50) will receive a digital download ...READ»