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French cuff shirt: a false impression

French cuff shirts are considered more formal, for dressing up and are the ideal business wear (particularly with the use of high quality cufflinks). However, one major false impression is that a French cuff shirt cannot be worn with ...READ»

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Importance of the Men's Dress Shirt

Ask a woman this simple question: what can enhance the look, personality and appearance of a man in a matter of moments? The answer is a quality men’s dress shirt. A men’s dress shirt can help reorganize the way you look. A ...READ»

The Collar: the most important aspect of a men's dress shirt !!

Modus Couture strongly believes that the fit and look of a collar determine the elegance and value of a men’s dress shirt. An expensive and nice looking dress shirt without an exquisite collar looks cheap and used. The collar ...READ»

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Color Purple

The most telling picture from Obama's visit to the White House monday was sartorial in nature.  For some reason (was this proposition 9?) purple has been chosen as the color of bipartisanship.  Both men chose their ties in a purple ...READ»

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The “Wow!” effect

At every encounter, appearance creates the first impression. When a person dresses sharply and distinctively, it evokes a pleasant first impression that can be best translated into “Wow!”. It is termed the “Wow!”effect. ...READ»

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