"People know more about their iPhone than they do their own health," points out Travis Bogard, Jawbone's VP of product development. "So how do we make them consumers of their own wellness?" Today Jawbone is finally unwrapping their attempt to solve the problem: The UP, a $100 wristband, smartphone app, and web app trio that work together to monitor your exercise habits, sleep cycles, and eating decisions. It's already on sale on Jawbone's website; on November 6th, it'll be available at Apple, Target, AT&T stores, and Best Buy.
An uber-athlete, I'm not. But over the last year I have learned to balance long shifts hunched over a desk with regular time on my yoga mat and I begrudgingly took up running to whittle my waist. So nothing short of dread skipped down my spine when I read the poster hanging up at my gym: Almost three-quarters of annual weight gain happens between Halloween and Valentine's.
When you think of body computing—monitoring physical health using technology—it generally conjures images of middle-aged or elderly folks in sterile settings. But the future of body computing is in the teen market, especially if the iPhone heart rate monitor prototype introduced today at the third Body Computing Conference ever goes to market.