Gail McGovern turned the Red Cross’s $209 million deficit into a surplus, restored the institution’s reputation, and expanded its services while cutting costs--all while making decisions that literally meant life or death. Here's how her strategies can translate to any organization.
Step inside any company, no matter the size, stage of development, or level of success, and the culture is either driving the strategy or undermining it.
Businesses are economic as well as human entities, and need to be built on a solid base of sustainable competitive advantage. Culture can reinforce strategy, but it can’t prevail if a strategy is poorly conceived or the company faces competitors with superior strategies, resources, and positioning.
