board strategy | Fast Company

8 Surprising Ways To Delight Customers

BY Lisa Nirell | 02-07-2012 | 7:52 AM | MANAGEMENT

Look across the universe of possible ways you could delight your clients this month. It's easier and less costly than you think. Skip the traditional "drinks and dinner" route and consider these fresh alternatives. READ MORE›

Nine Common Obstacles That Derail Growth

BY Lisa Nirell | 03-16-2011 | 9:39 PM | LEADERSHIP

As you approach the end of the first quarter of 2011, your growth plan and marketing activities are well underway. How will you keep them fresh and relevant? READ MORE›

Choose Civility

BY Lisa Nirell | 02-04-2011 | 4:24 PM | MANAGEMENT

Civility--the way we treat our fellow humans and our comportment--is on everyone's mind these days. Events from Cairo to Arizona have heightened our awareness and frustration. Here are five things you can do to raise the civility standards in your organization.READ MORE›

Five B2B Trends for 2011

BY Lisa Nirell | 12-07-2010 | 6:49 PM | MANAGEMENT

Some B2B companies are finally awakening from a 2 year hibernation period and pursuing top line growth again. Will you be one of them? If yes, don't ignore these five trends as you finalize your 2011 growth and marketing plans.READ MORE›

How B2B Stars Innovate – and Why Airlines Have Hit a Black Hole

BY Lisa Nirell | 10-01-2010 | 8:20 PM | CAREERS

A recent article in U.S. News & World Report disclosed that in 2010, airlines have generated $2.1B in additional passenger revenues through clever, and often egregious pricing strategies. The "pay to breathe, walk or eat" pricing approach is rapidly eclipsing customer service in the airline industry, and customers like me are furious. StarCite, a B2B technology company serving the travel industry, has charted a different course.In this article, CEO Greg Dukat outlines a customer-centric innovation strategy that will surely outlive the airlines' approach.READ MORE›

Seven Wealth Builders That Most B2B Companies Ignore

BY Lisa Nirell | 08-18-2010 | 5:25 PM | CAREERS

Many firms are still smarting from a very tough recession, and feel like they are on life support. These seven criteria will help keep your company out of the emergency room.READ MORE›

How to Promote "Joie De Vivre" With New Investors

BY Lisa Nirell | 07-31-2010 | 2:26 AM | CAREERS

CEO Chip Conley teaches us four important lessons on preserving your "joie de vivre" when you choose to sell a majority stake of your company to outside investors. His guests and stakeholders should expect more PEAK experiences from JDV in the future.READ MORE›

The Impact of Google’s "China Syndrome" on Your Business Strategy

BY Lisa Nirell | 03-29-2010 | 12:09 AM | MANAGEMENT

Google's short-term decision to redirect Chinese searches may feel like a huge commercial meltdown. In reality, they are paving the way for more companies to courageously lead from our values, not our wallets.READ MORE›

Retail Growth Lessons for B2B Companies

BY Lisa Nirell | 03-15-2010 | 1:28 AM | MANAGEMENT

Three strategies to innovate and dominate, no matter what industry you're in.READ MORE›