A recent article in U.S. News & World Report disclosed that in 2010, airlines have generated $2.1B in additional passenger revenues through clever, and often egregious pricing strategies.
The "pay to breathe, walk or eat" pricing approach is rapidly eclipsing customer service in the airline industry, and customers like me are furious. StarCite, a B2B technology company serving the travel industry, has charted a different course.In this article, CEO Greg Dukat outlines a customer-centric innovation strategy that will surely outlive the airlines' approach.
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