FastCompany RSS

blue ocean

Leadership Hall Of Fame: W. Chan Kim And Renée Mauborgne, Authors Of "Blue Ocean Strategy"

We continue our examination of the business book "Blue Ocean Strategy" with an interview of authors W. Chan Kim And Renée Mauborgne. We explore their motivation for writing the book, and why more companies are using their strategies.READ»

Navigate Blue Oceans To Undiscovered Business Opportunities

How is a blue ocean different from the usual business market? We continue our Leadership Hall of Fame series, a year-long look at the top business books and authors, with an excerpt from "Blue Ocean Strategy" by W. Chan Kim and Renée Mauborgne.READ»

MAVERICK   |  Comment

You Can Ignore The Competition If You Offer Something Better

In 2005, Roy Hessel stepped out of a venture capital career and decided to get his hands dirty. He had been directing and coaching businesses for years, and he decided it was time to do it himself. He saw an interesting opportunity to ...READ»

NINTENDO   |  Comment

Nintendo Wii's Too Blue Ocean

Nintendo president Satoru Iwata recently announced there would be no price cuts coming for the companies game systems, the Nintendo Wii and the Nintendo DS. When Nintendo announced the existence of the Wii a few years ago, ...READ»