We continue our examination of the business book "Blue Ocean Strategy" with an interview of authors W. Chan Kim And Renée Mauborgne. We explore their motivation for writing the book, and why more companies are using their strategies.

How is a blue ocean different from the usual business market? We continue our Leadership Hall of Fame series, a year-long look at the top business books and authors, with an excerpt from "Blue Ocean Strategy" by W. Chan Kim and Renée Mauborgne.

In 2005, Roy Hessel stepped out of a venture capital career and decided to get his hands dirty. He had been directing and coaching businesses for years, and he decided it was time to do it himself. He saw an interesting opportunity to make a difference and to use technology to shake up one of humankind’s oldest industries: eyewear.

Nintendo president Satoru Iwata recently announced there would be no price cuts coming for the companies game systems, the Nintendo Wii and the Nintendo DS.

When Nintendo announced the existence of the Wii a few years ago, terms like "blue ocean" and "innovative" were thrown around. Since the game console's launch, the Wii has become a huge success, appealing to both Nintendo fanboys and to casual-gamer families.