If you have a gift for knitting sock-monkey chairs or playing air guitar or collecting sporks, then boy are you in luck! Through March 11, the Minnesota-based contemporary furniture company Blu Dot is giving away furniture through its website in exchange for all sorts of hipstery creative projects.
At 9:40 a.m. on Thursday, a white van pulled over near the corner of 68th Street and Central Park West in Manhattan. A cameraman armed with a telephoto lens watched from the corner. A video crew snooped from a rooftop. Half a dozen operatives on the street murmured discretely into walkie-talkies, calling each other "Hound Dog," "Crow's Nest," and other code names. Within minutes Andrew Haarsager, an interaction designer with the technology firm Tellart, removed a white steel chair from the van and placed it on the sidewalk.
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Here's one for the annals of experimental marketing: On Wednesday and Thursday a white van carrying a stack of powder-coated Real Good chairs by Blu Dot, a Minneapolis design firm started by three college friends, will patrol Manhattan neighborhoods dropping the chairs one-by-one on the street. No promotional material or sales pitch will accompany the drop-offs. The chairs will be free for the taking.
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