Blu Dot

Blu Dot Drops Chairs on NYC Streets; Tracks Movements, Cool, but is it Marketing?

BY Michael CannellFri Nov 6, 2009 at 7:32 AM

At 9:40 a.m. on Thursday, a white van pulled over near the corner of 68th Street and Central Park West in Manhattan. A cameraman armed with a telephoto lens watched from the corner. A video crew snooped from a rooftop. Half a dozen ...READ»

MICHAEL CANNELL | 2 comments

Curbside Marketing: Blu Dot to Drop Free Chairs on Sidewalk and Track the Takers

BY Michael CannellThu Oct 29, 2009 at 11:18 AM

Here's one for the annals of experimental marketing: On Wednesday and Thursday a white van carrying a stack of powder-coated Real Good chairs by Blu Dot, a Minneapolis design firm started by three college friends, will patrol ...READ»