Bloomberg is a sprawling, billion-dollar enterprise, which creates a distinct problem if you're trying to explain what the company actually does. They do lots of things, ranging from law research to sports research for team managers to, of course, stock-market data crunching. "Many people have a single association with Bloomberg, as a wire service of a market-data provider," says Jen Walsh, Bloomberg's head of digital marketing. "We wanted our website to shine a light on other aspects of the business."
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