We know blogs are growing up, but the annual State of the Blogosphere Report is giving us some clues how: They're relying on more sophisticated tech to run, and leveraging social media to give them a PR leg-up to compete with traditional media. The upshot: More money than ever for bloggers.
Blogging is growing up as a career, and its practitioners are growing up, too, according to Technorati's new "State of the Blogosphere" report. Blogging is also overlapping mainstream media in consumer's minds and embracing brands.
Technorati has released its 2008 State of the Blogosphere report and it's an interesting read, particularly if you're not yet convinced of the place that blogging has in the corporate world (read it here). Blogs are becoming a pervasive, mainstream phenomenon and increasingly we will see that customers are going to expect this type of communication from the companies they do business with. Here are some selected statistics from the report and some quotes from some of the thought leaders in the area: