blogging

Developing a Marketing Plan Strategy

BY David CapeceTue Oct 13, 2009 at 8:06 AM

How are you going to get from (a) where you are now to (b) your goals? A marketing plan is the vehicle that gets from here to there. It is an outline of how your efforts are working together to reach business goals. Ultimately, you are finding the most effective strategies to sell your product or service to the most receptive audiences. There are several key stages in developing a marketing plan that help you organize and prioritize your…READ»

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How to Set Business and Marketing Goals

BY David CapeceMon Oct 12, 2009 at 8:22 AM

Have you ever driven through a thick fog? Though your brights are on, it’s difficult to see the person passing you, let alone five feet in font of your hood. This experience is very much like running a business without clearly defined goals. Setting business and marketing goals gives your company direction and focus. Ultimately, you have to motivate your team and it is...READ»

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Top 5 iPhone Apps for Productivity

BY David CapeceMon Oct 12, 2009 at 7:49 AM

Apple’s App Store downloads surpassed 2 billion in just over a year, at an astonishing rate of 6.6 million downloads per day. With more than 85,000 apps available, iPhone and iPod users are at no loss for options. The iPhone can be as useful as you need it to be, and the potential that it has is amplified even more with the right apps. The App Genius has made it easier to find some undiscovered apps, and undoubtedly added to the rapid increase in downloads. From personal use to strictly business, the iPhone or iPod can deliver results quicker than you can say, “There’s an app for that.” For many, business is done solely on the iPhone, from entering credit card information…READ»

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FTC Cracks Down on Blogging Endorsements

BY David CapeceFri Oct 9, 2009 at 8:06 AM

The blogging community was shocked this week when the Federal Trade Commission announced on Tuesday an update of its guidelines for advertisers, which now extends into the realm of social media. In an effort to maintain full disclosure, honesty and transparency among brands and consumers, bloggers and other social network users must disclose their affiliation with a company for any product review, advertisement, or endorsement, whether it be a paid review…READ»

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The Digital Marketing Guide

BY David CapeceThu Oct 8, 2009 at 8:25 AM

How loud can you yell? How outrageous can you be? These are questions marketers have been asking for nearly a century. This paradigm shifted when Doyle Dane Bernbach injected intelligence into advertising in the 1960s with their revolutionary “Lemon” print ad for Volkswagen. For them, it wasn’t about how loud you can yell, it was about how interesting you are. Since the 1960s, there has been a blend of intelligent campaigs, but far outweighed by…READ»

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Traditional Marketing Isn’t Dead Just Yet

BY David CapeceWed Oct 7, 2009 at 8:12 AM

“Although we have seen the computer and mobile phone screens taking on a significant role, their emergence has not been at the cost of TV viewership,” said Jim O’Hara, President, Media Product Leadership, The Nielsen Company. As of 2Q09 the 290 million people in the U.S. with TVs watch on average 141 hours of programming a month. Although there is a lot of buzz about social media and online programming, TV far outpaces online and mobile video. In fact, there…READ»

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How to Measure Your Success

BY David CapeceTue Oct 6, 2009 at 8:24 AM

Remember when the iPod first hit store shelves? If you were to take the NYC subway, about 25 percent of the passengers would have chalk-white ear-buds–listening to their iPods. Apple differentiated itself by simply changing the color of its ear-buds to white and it quickly became a fashion statement. Once you exited the subway, you’d see the white ear-buds on hundreds posters lining the streets. It was everywhere. Apple was the only MP3 player that was…READ»

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Marketing 101: What You Need to Know

BY David CapeceMon Oct 5, 2009 at 8:55 AM

We are at an interesting and paradoxical juncture in marketing. The web has clarified, yet befuddled many marketers. Traditional media has tremendous reach, yet is increasingly marked as mental spam. Brand managers can easily measure their success, yet no longer have complete control. It’s difficult for marketers and business leaders to navigate through the challenging times many businesses face. There are so many variables to consider, finding the optimal path is difficult and...READ»

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Top 5: Up-and-Coming Blogs for Social Entrepreneurs

BY David CapeceMon Oct 5, 2009 at 8:29 AM

Along with sustainability and green living, social entrepreneurship is quite a hot topic. One way people can recognize their own potential for social entrepreneurship is by reading and following the works of those who are at the forefront of the movement. Social entrepreneurship is a grassroots effort that has picked up steam with the help of blogs and bloggers all over the world. By using their resources – the Internet and various social media platforms – they’re spreading the word in a way that stays true to their convictions, and still getting the message across to millions. These leaders are smart, successful, and have a great deal of insight into the constantly changing world around them. In this week’s top five, we’re exploring…READ»

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Venn Diagram of Social Media

BY GL HoffmanFri Oct 2, 2009 at 3:53 PM

Back in the day, if you were burning up about something all you got to do is yell at the noisy person two cubicles over or at strangers in the street. Now, thanks to the blogosphere, Twitter, and other other social media tools you can ...READ»

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The Shifting Values in Digital Media

BY David CapeceWed Sep 30, 2009 at 7:42 AM

If the 80-90s were marked by overt capitalism and indiscreet pursuit of wealth, the recession of 2008-09 marks a millennial shift to a new, more humble and deliberate form of business. While “owning it” used to be about Wall Street bonuses and “bigger is better” greed, today “owning it” has taken on a different tone. People’s priorities have come into focus and they recognize that business is about more than just flashy material accumulation, entitlement and narrowly defined success. We see this new era marked by passion, trust and authenticity. Trust and authenticity may not be the first qualities that come to mind, when…READ»

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The Value of Reciprocity in Social Influence

BY David CapeceTue Sep 29, 2009 at 7:33 AM

In the digital age, reciprocity has never been more essential and evident than in the development of communities. Whether it's digging a friend's story, introducing a colleague on LinkedIn or adding a link to a fellow blogger on your blogroll, reciprocity is an integral part of online community development. In our Digital Influence in News and Politics Report, we found those with the greatest social influence heavily relied upon...READ»

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REPORT: Top 25 Digital Influencers in News & Politics

BY David CapeceMon Sep 28, 2009 at 10:30 AM

Never before have so many tools been available to analyze and clarify digital influence. The 2009 Digital Influence in News and Politics Report leverages these tools to measure the influence of those best-in-class media companies in the digital sphere. Sparxoo evaluated over 100 news and politics media outlets...READ»

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Interbrand’s 2009 Best Global Brands: Coke #1, Google Rising

BY David CapeceMon Sep 21, 2009 at 9:48 AM

Coke remains the most powerful “syrup turned secret formula” in the world. Remarkably, a small beverage company from the 1800s turned into and sustained itself as a global icon. Interbrand, which just released its annual list of top 100 brands, declares Coke the #1 brand for 10 years running. Its brand value of $68 billion is the majority of its $128 billion enterprise value. The big gainer on this year’s list is Google, which rose 25% to…READ»

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Top 5 SEO Marketing Tips

BY David CapeceMon Sep 21, 2009 at 7:58 AM

SEO is a powerful tool to increase brand visibility and presence on the web. As the Internet is now a primary source of information and goods, it only makes sense to be as visible as possible in order to attract and meet the needs of your customers. There are many ways to approach SEO efforts, and it can be difficult for businesses just starting out. Luckily, there are many resources available to assist in SEO efforts, especially for small businesses. In this week’s top five we’re providing…READ»

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Relationships and the Art of Selling

BY David CapeceFri Sep 18, 2009 at 7:31 AM

Today, selling skills are increasingly important for everyone and can provide advantage in finding jobs, partnering, and even in dating. Have you ever stopped to wonder what makes a good sales person? Is it the good looks and charisma? Superior golf skills? The confidence to convince others? The ability to extract extra dollars through intense negotiations? Yes, all of these attributes are helpful in selling. But there’s more to selling than…READ»

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Posterous Ups Ante for Blogging Superiority With Themes

BY Chris DannenThu Sep 17, 2009 at 4:34 PM

A few weeks ago, we talked about Tumblr's most worthy rival, a blogging platform called Posterous. It's just become that much more worthy. The Y-Combinator startup believes that you should be able to post everything to your blog ...READ»

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Relationships and the Art of Selling

BY David CapeceThu Sep 17, 2009 at 10:55 AM

Relationships and the Art of Selling Today, selling skills are increasingly important for everyone and can provide advantage in finding jobs, partnering, and even in dating. Have you ever stopped to wonder what makes a good sales person? Is it the good looks and charisma? Superior golf skills? The confidence to convince others? The ability to extract extra dollars through intense negotiations? Yes, all of these attributes are helpful in selling. But there’s more to selling than…READ»

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The Re-Emergence of Entrepreneurship

BY David CapeceTue Sep 15, 2009 at 7:33 AM

The current recession has brought about many buzzwords in the media; recession-proof, recessionista, and the great recession are just some of the many words that have been thrown around in news stories and blogs over the past year. Countless articles have been published inquiring about what people are doing now, when the job market is at its worst. Some people continue their schooling, others stay locked into jobs they can’t stand. One topic that hasn’t…READ»

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How Publishing Negates The Impact Of The Crosstown Bus

BY Tony LongTue Sep 15, 2009 at 1:41 AM

Unlocking the value captive in people with "Institutional Knowledge"READ»

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Top 5: Innovative Brand Logo Designs

BY David CapeceMon Sep 14, 2009 at 6:58 AM

A brand’s logo is possibly the most defining aspect of the brand itself. We have come to equate a single logo with an entire brand’s mission and purpose. Graphic designers call making logos “visual identity” projects, because they are essentially creating the identity of the brand and the people behind it. There are some obvious examples that are always circulating—Nike’s…READ»

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The Hidden Potential in Apple’s App Genius

BY David CapeceFri Sep 11, 2009 at 7:04 AM

This year’s Apple “Rock and Roll” conference welcomed the return of CEO Steve Jobs. Rumors had been swirling for weeks prior to the event regarding the next Apple innovations. While the largest announcements to come out of the keynote address—a camera on the iPod nano and a new version of iTunes—one announcement that has made Apple fans especially excited is the addition of Genius for the Apps store. We'll discuss the hidden potential in this new Genius...READ»

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Effective Leadership Strategies for Chief Operating Officers

BY David CapeceThu Sep 10, 2009 at 12:26 PM

As a c-level executive, the Chief Operations Officer is expected to be involved in the day-to-day operations of a company. Companies large and small have a chief operations officers in some capacity. The following advice for would-be and established COO’s…READ»

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Effective Leadership Strategies for Chief Marketing Officers

BY David CapeceTue Sep 8, 2009 at 7:36 AM

CMOs have to balance their responsibility to drive business performance and brand development over the long-run, with the need for short-term results. In the quick-turn world of CMOs, sometimes tactics drive strategies. Seth Godin does a nice job of illustrating a world dependent on tactics in “when tactics drown out strategy.” Everyone needs results NOW, so CMOs are often stuck in the loop of trying to drive immediate results instead of creating a plan that could work but may take months to come to fruition.READ»

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WordPress Adds Real-time Update Alerts, Makes RSS Relevant Again?

BY Kit EatonTue Sep 8, 2009 at 6:15 AM

WordPress just added a new feature called RSSCloud--and as unassuming as that sounds, it's going to have a potent effect on every WordPress blog: They're all going to get a little injection of real-time update action. The blogging ...READ»

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