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Message Development 101

BY Matt EventoffWed Dec 2, 2009 at 10:25 AM

Developing and communicating an effective message is not easy. That being said, I have always found three questions to be extremely useful in the identification and development of a message:1. What am I/are we trying to ...READ»

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Digital Influencers Usher in a New Era in Branding

BY David CapeceWed Dec 2, 2009 at 7:15 AM

Brands are taking two tough punches right now: 1) the economic downturn has continued to spur consumers to buy private label and 2) digital social influencers are taking control from brand managers. The question is not just how brands can survive, but more importantly, how can brands thrive?READ»

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Using Google to Optimize Blog Post Headlines

BY David CapeceWed Dec 2, 2009 at 6:53 AM

Optimizing your blog post headlines often seems like a mysterious, esoteric, black art. With data-rich online resources, optimizing blog post headlines can be simple, straightforward and actionable. Such resources, like Google, eliminate much of this mystery surrounding the issue. We will walk you through the simple steps of optimizing your blog post headlines — from how to identify your keywords and…READ»

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Optimizing Blog Post Headlines in WordPress

BY David CapeceTue Dec 1, 2009 at 7:06 AM

If you were to develop a site seven or eight years ago, you would likely need at least a basic understanding of programming codes like HTML or Javascript. Such coding was a significant barrier to entry for many non-digitally savvy users. The game changed when WordPress was developed in 2003. Since its release, Wordpress has grown to an incredible...READ»

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Creating a Valuable Network of Business Relationships

BY David CapeceTue Dec 1, 2009 at 7:03 AM

“We all exist within this complex network of human development. Today, the human network’s reach and complexity have nearly exceeded our ability to understand what we are creating and how it affects us.” We have emerged from a period of excess and frivolity, where objects and things...READ»

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Are Connections or Followers more Important: LinkedIn or Twitter?

BY David CapeceMon Nov 30, 2009 at 7:25 AM

In early April 2009, we witnessed a social media milestone: Ashton Kutcher collected 1,000,000 followers on Twitter. Since then, Oprah has begun tweeting and the microblogging site has been the social network darling of the mainstream media. What does it mean to have a network on Twitter? Could Ashton Kutcher ever collect 1,000,000 connections on LinkedIn? Probably not. But why?READ»

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Top 5 Tips to Increase your Social Capital on LinkedIn

BY David CapeceMon Nov 30, 2009 at 7:23 AM

LinkedIn is a turning into a social media heavyweight — with just over 50 million users, the social networking site is turning into a must-have for professionals. Developing your social capital on LinkedIn is increasing in importance as more job-seekers flood the market. Getting a leg-up on your competition is crucial if you’re going to compete. We’ll discuss how to build your social capital by carrying on the...READ»

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Automated AOL News: Heralding the Future of Online News Writing?

BY Kit EatonMon Nov 30, 2009 at 7:15 AM

AOL's CEO Tim Armstrong has just launched his company into a world of controversy (nothing new there, then) by promising to "spark a revolution." In what? In online news reporting: He's got plans to automate it, kind of. Try not to ...READ»

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Social Capital and Friend 2.0

BY David CapeceTue Nov 24, 2009 at 8:19 AM

What is the meaning of a friend in the digital space? Does the definition of a friend change from one social network to another? Is a friend on Facebook any different than a MySpace friend? The value of user connections vary from one social network to another, which ultimately impacts social capital building strategies. Let’s first examine the differences between two...READ»

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Social Capital 101

BY David CapeceTue Nov 24, 2009 at 8:14 AM

Social Capital 101 “Let me introduce you to someone who might be able to help you.” Some people build their entire reputation around this one line. As Malcolm Gladwell outlined in his breakthrough work, The Tipping Point, those who say this line most often are called Connectors. Essentially, Connectors are match makers. They have an enormous amount of…READ»

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