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Are Bloggers Dsplacing Traditional Media? FedEx Case Study

FedEx went after influential bloggers to disseminate a new corporate strategy. What are the implications of the short shrift they gave to traditional journalists?READ»

The Most Influential Women in Technology
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Women in Tech

We inadvertently ignited a firestorm late last year when we posted a story on FastCompany.com called "The Most Influential Women in Web 2.0." While some comments focused on the accomplishments of the women chosen, or suggested others we might have named, many were graphic, sexist, and nasty. Among the arguments put forward was that a women-only list was in itself sexist. We certainly wish the need for such a list had long passed, but women in tech remain at a distinct disadvantage by any metric: average salary, top-management representation, board memberships. Women who have succeeded in technology deserve recognition; and so we present this expanded list.READ»

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How to Work Remotely, From Very Rural Locations

Aliza Sherman, co-owner of Conversify, a social media marketing company, founded the first woman-owned, full-service Internet company -- Cybergrrl, Inc, back in 1995.She also founded Webgrrls International, the first women’s ...READ»

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6 Sources of Inspiration for Tech Bloggers

Corvida Raven, author of the blog SheGeeks.net, made the Fast Company list of "The Most Influential Women In Technology: The Bloggers." Here, she shares her sources of inspiration. Sarah Perez - SarahinTampa - The most influential ...READ»

The Most Influential Women in Technology

The Most Influential Women in Technology

Women who have succeeded in technology deserve recognition: They are an inspiration for everyone, demonstrating what can be achieved through creativity and hard work.READ»

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Who The Blogosphere Says Is The Most Sustainable

According to J.D. Power and Associates’ 2008 Environmental Sustainability Report, four brands—Toyota, General Motors, Honda, and Whole Foods—have received the most positive attention in the blogosphere regarding ...READ»

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PR, Media and the Space Between

The space between media and public relations is filled with gray, but we're learning very quickly that the more things change, the smaller that space becomes. Already, each of us has experienced profound change in our industry. I say ...READ»

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PR, Media and the Space Between

The space between media and public relations is filled with gray, but we're learning very quickly that the more things change, the smaller that space becomes. Already, each of us has experienced profound change in our industry. I say ...READ»

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How Emily Gould Turns Us On

The last seven days have kept arts and entertainment editors busy. Amidst Cannes and Indiana Jones coverage came the season finales of most high-profile TV dramas, the confetti-accompanied crowning of an indie rocker as the newest ...READ»

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Amazon's Power Grab--And the Feds Mess With Bloggers

I've been closely following two stories that have implications for social responsibility this week. First, Amazon.com's obnoxious decision to play bully and tell publishers with digitally published products that they can only ...READ»

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