It's not enough for video game makers to hype new franchises and titles with a sleek ad campaign and a trailer, these days. They're running huge events—like BlizzCon, which kicked off Friday—sometimes at a loss, to keep fans engaged. Does it work, and how well?
Blizzard has announced that the highly anticipated StarCraft II will be delayed this holiday season, to the first half of 2010. According to Blizzard, the extra time is needed to upgrade the multiplayer network Battle.net, "This extra development time will be critical to help us realize our vision for the service." This is just the latest in a string of announced game delays.
Activision Blizzard has announced that Sam Raimi will direct a film based on the hugely popular World of Warcraft online role playing video game. Raimi will be directing his fourth Spider-man film first, so don't expect WoW on the big screen until 2012 or 2013. But this announcement is a big deal. Why? All one has to do is looking at the history and numbers behind the online role-playing juggernaut.
You have seen our Fast Company 50. But what are the companies within specific categories doing creative and ground-breaking work? Who is leading an industry into the future? Here we present the top ten firms in Gaming.