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5 Steps To Measure The ROI Of Digital Media Channels

Are you measuring the interplay and overall performance of your combined paid, earned, and owned digital media channels? Here's a 5-step process to discover which elements are driving the most value. READ»

An X-Ray Machine The Size Of An iPhone That Looks Like A Star Trek Tricorder

California startup Tribogenics is betting that their technology will transform health care--and investors seem to agree.READ»

World's Smallest Medical Camera Is Disposable, Too

A tiny new medical camera that is less than a millimeter wide is disposable, which could help lower the cost of surgeries and diagnostic procedures.READ»

Innovation Agents: Britta Gross, Director of GM's Global Energy Systems and Infrastructure Commercialization

By the end of this year, there should be 15,000 Chevy Volts and Opel Amperas on the road, and hydrogen-powered vehicles aren't far behind. Where to power up all those electric cars? Britta Gross is working on the solution.READ»

Southwest Lands in Two "Overpriced, Underserved" South Carolina Airports

Dave Ridley made good on his word. Southwest’s senior VP for marketing and revenue management said that the discount carrier chooses to add destinations based on whether a city’s airport is "overpriced and underserved" and ...READ»

Most Innovative Companies - Biotech

Sponsored by by Elizabeth ...READ»

The Coolest Careers in 2030: Space Architect and Body-Part Designer

Futurists eye current tech trends to predict what jobs will the sexiest, in the coming decades.READ»

$5M to Make NYC a Hub for Biotech Startups

San Francisco, Los Angeles, and San Diego are often referred to as the major U.S. biotech hubs. New York City, no longer content to remain king of media and finance, is determined to join the club. To that end, the NYCIF, Henry ...READ»

The KITT of Connersville: How Carbon Motors Decided to Build Police Cars in Indiana

It may take a village to raise a child, but it took the rallying cry of an entire town--and a no-cost, 1.8-million-square-foot building--to convince Carbon Motors to locate its manufacturing facility to Connersville, Indiana. Carbon ...READ»

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Biotechs Wage War on Superbugs

With antibiotic resistance on the rise, three biotechs are developing new ways to wage war on superbugs.READ»

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Software and the Stimulus Package

Looking into one potential influence on the software business future, I searched for the word "software" in the Economic Stimulus Package bill passed earlier this year. There are 3 sections that use the word software: ...READ»

Will Wyeth Revolutionize Research at Pfizer?

Last fall, when we visited Wyeth Biotech's campus in Andover, MA, we were blown away by the management's off-the-beaten-path approach to drug development and innovation. Now the storyline has hit an unexpected twist: Officials at ...READ»

Wyeth's Multibillion-dollar Biotech Bet

Drugmaker Wyeth bet billions on biotech, transforming its culture and boosting profits.READ»

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Revving the Innovation Engine with a Killer Social Media App

Energy. Enthusiasm.  Optimism. Hardly words that come to mind when describing a 7:30 am meeting on a chilly Monday morning.  But the main dining room of Soby's on South Main Street in downtown Greenville, SC fairly crackled with ...READ»