Weird patent file #48295: RIM (makers of BlackBerry) has a plan for a billboard that changes the ad's length depending on speed. The slower you drive, the more time you have to read (and crash!), so the longer the ad will be.
I must confess, I really have a soft spot for anyone with a larger-than-average size forehead — myself included. So, when I received an email from a fellow bold forehead compadre, I was all ears. (Bold forehead. All ears. Get it?). Anywho, Mr. fellow big brain introduced me to a new, Toronto-based start-up branding agency, Distility, who refer to themselves as brand technologists.
NTT Communications has tackled the age-old problem of working out who's paying attention to which sign-based advertising by making the sign watch back. The Japanese company will run an experiment where webcam-equipped digital signs record what's going on then process the data to see how much attention each ad draws from passers by.