The billboard technique is simple, powerful, and effective. Here's how it can transform R&D and in turn increase sales.

How confident are you in your company's product? The pizza giant takes a page from Sun Tzu--and makes enormous ads out of its customer reviews.

Weird patent file #48295: RIM (makers of BlackBerry) has a plan for a billboard that changes the ad's length depending on speed. The slower you drive, the more time you have to read (and crash!), so the longer the ad will be.

I must confess, I really have a soft spot for anyone with a larger-than-average size forehead — myself included. So, when I received an email from a fellow bold forehead compadre, I was all ears. (Bold forehead. All ears. Get it?).  Anywho, Mr. fellow big brain introduced me to a new, Toronto-based start-up branding agency, Distility, who refer to themselves as brand technologists. Read More »