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Pie In The Sky? Domino's Flips Switch On Times Square Instant Reviews, Takes Transparency To New Level

How confident are you in your company's product? The pizza giant takes a page from Sun Tzu--and makes enormous ads out of its customer reviews. READ»

The BlackBerry Billboard

Weird patent file #48295: RIM (makers of BlackBerry) has a plan for a billboard that changes the ad's length depending on speed. The slower you drive, the more time you have to read (and crash!), so the longer the ad will be.READ»

Free Billboard Ad To Build a Brand

I must confess, I really have a soft spot for anyone with a larger-than-average size forehead — myself included. So, when I received an email from a fellow bold forehead compadre, I was all ears. (Bold forehead. All ears. Get it?). ...READ»

A 300-Ton Piece of Advertising: Too Successful?

The carbon benefits of mass transit are hard to deny: A motorcoach can carry over fifty people, and, in a single trip, take 50 cars off the road. So to advertise Sweden's Flygbussarna airport-shuttle service, the ad agency ...READ»

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In Japan, Billboards Watch You Watching Them

NTT Communications has tackled the age-old problem of working out who's paying attention to which sign-based advertising by making the sign watch back. The Japanese company will run an experiment where webcam-equipped digital signs ...READ»